1 / 18

Marketing!

Marketing!. What’s it all about?. Marketing. “The process of planning, pricing, promoting, selling and distributing ideas, goods, and services to create exchanges that satisfy consumers.”. It is a process. It involves. . . Planning

bailey
Download Presentation

Marketing!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketing! What’s it all about?

  2. Marketing • “The process of planning, pricing, promoting, selling and distributing ideas, goods, and services to create exchanges that satisfy consumers.”

  3. It is a process. It involves. . . Planning • Begins with what goods, services, and ideas to produce or sell in order to satisfy consumers’ needs and wants. • Analyzing potential consumers to determine who they are and what items to produce or sell in order to satisfy them.

  4. It is a process. It involves. . . Pricing • Items must be priced so that consumers want to buy them. • Price indicates quality and/or value to consumers. • Price must be set to enable businesses to make a profit, but still be able to compete with others.

  5. It is a process. It involves. . . Promoting • Marketing helps to create and stimulate demand for products by informing people about them. • Advertising, Sales promotion, Publicity, and Personal Selling are forms of promotion.

  6. It is a process. It involves. . . Distributing • Involves shipping, handling, and storing of items on the way from the producers to the consumer. • Ensures that items are available when and where they are needed.

  7. What is Marketed? • Durable Goods - desks, computers, houses • Nondurable Goods - food, cosmetics, gasoline • Services - banking, health care, job placement • People - Athletes, Musicians, Political Candidates • Places - Honeymoon locations, vacations • Organizations - NCAA, Labor unions, Art museums • Ideas - “Pitch in”, “Buckle up for Safety”

  8. Benefits of Marketing • Raises the standard of living. • Adds utility to goods and services. • Makes buying convenient. • Maintains reasonable prices.

  9. Benefits of Marketing • Improves the quality of life. • Provides a variety of goods and services. • Increases production.

  10. Where does Marketing occur? Marketing is all around us! • All types of businesses use marketing: Producers Wholesalers Retailers Consumer

  11. Where does Marketing occur? • It occurs in service-selling businesses. Examples: Banks, Real estate agencies, Hospitals, Dentists, Hotels/Motels, etc... • It occurs in nonprofit organizations. Examples: Churches, Universities, Labor unions

  12. Marketing Concept • Doing everything possible to satisfy—and delight—the customer….. • While making a PROFIT

  13. Elements of the Marketing Concept Customer Orientation • Businesses must determine how they can produce items people want and how can they do that more effectively. • Base decision-making about products on customer’s needs and wants.

  14. Elements of the Marketing Concept Company Commitment • An organization that applies the marketing concept must focus all of its efforts on satisfying customer needs. • The marketing concept must become a part of the entire organization.

  15. Elements of the Marketing Concept Company Goals • A company should achieve its goals by giving customers what they want. • Companies exist by achieving their long term goals- not by making quick sales and not achieving customer needs and wants.

  16. Why is Marketing Important? • Increased production capacity. • Increased buying power of consumers. • Need for coordinating production and consumption.

  17. Why is Marketing Important? • One-third of all workers are in marketing jobs. • Majority of businesses in the US are marketing-type businesses. • Fifty cents of every sales dollar goes to cover the costs of marketing.

  18. Without Marketing. . . • Increased personal contact with businesses. • Less variety in products. • Fewer product improvements. • Fewer products developed. • Increased stock shortages or overages.

More Related