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Gnarly Head is blowing away the competition in Total US Food & Liquor!

Gnarly Head is blowing away the competition in Total US Food & Liquor!. Gnarly Head has great lift when put on display! . Consumers can’t get enough of Gnarly Head!. Source: AC Nielsen (latest 13 wks end 5.2.09).

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Gnarly Head is blowing away the competition in Total US Food & Liquor!

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  1. Gnarly Head is blowing away the competition in Total US Food & Liquor! Gnarly Head has great lift when put on display! Consumers can’t get enough of Gnarly Head! Source: AC Nielsen (latest 13 wks end 5.2.09)

  2. People will be buzzing about Gnarly Head this November/December and looking for it in stores nationwide... National print advertising communicates Gnarly Head’s “active” positioning and drives consumers to find out more. Reaching over 23 MM consumers in Fall 2009 alone!

  3. Major Market Support – 2 wks before Thanksgiving 2009 NEWSPAPER print advertising communicates Gnarly Head’s “active” positioning and drives consumers to the store with HIGHVALUEOFFERS. Reaching 2.8 MM consumers per wk (Total of 5.6 MM impressions per campaign) IRC to run in LA Times, San Diego Tribune, Contra Costa Times, Orange County Register, San Francisco Chronicle, Arizona Republic, and Miami Herald MIR to run in Seattle Times and Portland Oregonian • $18 Escalating • Mail – in – Rebate • - Save $3 on 2 bottles • Save $8 on 4 bottles • Save $18 on 6 bottles $6 IRC Coupon - Save $6 on purchase of 3 bottles

  4. Major Market Support – 2 wks before Thanksgiving 2009 RADIO advertising will “pop” on air with Gnarly Head’s radio spots and will drive consumers to find out more at retail. Markets will include: Austin, TX - Boston, MA - Charleston, SC - Charlotte, NC Chicago, IL - Cincinnati, OH - Cleveland, OH - Columbus, OH Dallas, TX – D.C./Alexandria, VA - Detroit, MI - Houston, TX Long Island, NY - Los Angeles, CA - Madison, WI - Miami, FL Milwaukee, WI Oshkosh, WI - Phoenix, AZ - Portland, OR Raleigh-Durham, NC Richmond, VA - San Francisco, CA Seattle, WA Reaching 3.5 MM consumers per wk (Total of 7 MM impressions per campaign) Running 1,200 spots nationwide in 2 wks! Note: not all stations are pictured.

  5. Spice up the Holidays with Gnarly In-Store Displays (Oct/Nov/Dec) spooky! October: Halloween Décor Kit (string of orange LED lights, cobweb netting, black spiders, Gnarly Head & Twisted spooky stickers) GNARLY HEAD Fire Pit Display & Branded Gift Bags & Case Wrap for display High value offers: • Generic IRC Coupons • $3.00 off Prime Rib IRC, with Recipe • $1 off logs IRC • Valid Oct – Dec 2009 • 25 per pack • Both IRC’s avail in wine purchase req’d, no wine purchase req’d & 99 code for CA • Mail-In-Rebates • $30.00 MIR off wine • $4.00 off Prime Rib MIR, with Recipe • Valid Oct – Dec 2009 • 25 per pack 25 rolls/carton; 13 feet long

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