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ASTAIRE

Lu Chen Stirling Holtschneider Eden McKaigue Lauchlin Routledge. ASTAIRE. Slogan. LOGO. Overview. Sales: $8, 743, 352 Units Sold: 26,000 Bikes Costs: $ 4,621,000 Profits: $ 1,040, 928 Share Holder Value: $9.97 Earnings Per Share: $1.041.

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ASTAIRE

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  1. Lu Chen • StirlingHoltschneider • Eden McKaigue • LauchlinRoutledge ASTAIRE Slogan • LOGO

  2. Overview • Sales: $8, 743, 352 • Units Sold:26,000 Bikes • Costs:$ 4,621,000 • Profits: $ 1,040, 928 • Share Holder Value:$9.97 • Earnings Per Share: $1.041 • Overall Strategy: • Mid Level Price & Volume • Marketing Strategies: • High Branding • Generous Margins for Retailers • Increased Advertising and Retail Support • Horizontal Analysis: • Increased Revenue • Decreased Net Income

  3. Marketing Analysis • Previous Results: • The competition: • Industry Averages: • Targets

  4. Marketing Analysis • Relation to Sales:

  5. Conclusion

  6. Overview • Previous Results • Competition • Costs • Profits • Share Holder Value: • Earnings Per Share: • Current Results • Horizontal Analysis 2012 2013

  7. Previous Results • gdfgs • sadgsdag 2012 2013

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