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Geddy’s Supply Chain Strategy

Geddy’s Supply Chain Strategy. Team Name: Supply Chain Coup De Main 1 st Round Room 3098A Ellen Coates Eric Fredrickson Julia Phillips Josef Conner. Ellen Coates. Agenda. Ellen Coates. Current challenges reflect a dynamic market.

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Geddy’s Supply Chain Strategy

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  1. Geddy’s Supply Chain Strategy Team Name: Supply Chain Coup De Main 1st Round Room 3098A Ellen Coates Eric Fredrickson Julia Phillips Josef Conner

  2. Ellen Coates Agenda

  3. Ellen Coates Current challenges reflect a dynamic market Geddy’s is facing conflict in developing its competitive strategy, resulting in an inefficient supply chain that fluctuates between excess capacity and inventory stock-outs due to seasonality. Factors imposing supply chain challenges:

  4. Eric Fredrickson Effective approaches to overcome challenges • Demand shaping in seasonality • Return to retail store sales during cooler months • New, limited-time flavors in winter (Diwalicious) • Promotions to lower customer prices • Produce other non-frozen dessert products • Setting competitive strategy drives success

  5. Eric Fredrickson & Julia Phillips Expected inventory policy profit performance Peak Demand

  6. Julia Phillips Correlation not explained by policy changes • Key takeaways in favor of correlation • Decrease in sales of BBS during peak demand • Occurred simultaneously with lowered BT Stock • Expected profit, if independent, does not match actual

  7. Josef Conner Optimal inventory policy hinges on corollary effects Vijay Geddam, Founder

  8. Josef Conner Competitive strategy gears up Geddy’s growth

  9. Discussion

  10. Appendix - Policy Expected Profit Comparison (Rupees)

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