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Learn about the Four M modular approach used in Russia for rural information systems development. Explore lessons learned and results achieved in CDD activities in Central Asia's transition economies. Understand the importance of participatory content development, dissemination, and creating demand-driven information services.
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SCALING UP CDD IN CENTRAL ASIA APPROACHES FOR DEVELOPMENT OF INFORMATION AND KNOWLEDGE SYSTEMS FOR COMMUNITY DRIVEN DEVELOPMENT - EXPERIENCE FROM RUSSIA 5 November 2002 S. JANAKIRAM ECSIE, CORE TEAM MEMBER – SASKI THEMATIC GROUP
Main topics to be covered • Present the Four M modular approach for development of rural information knowledge system – experience from Russia • Describe the lessons learnt and results achieved • Discuss the approach for CDD activities in transition economies in the former Soviet Union countries in Central Asia
Main messages for the CDD group - to take home from this seminar… • Participatory content development and dissemination using available media • Information and knowledge are factors of production • Increasing in • Importance • Demand • Information and knowledge to the rural poor and communities to be provided as a public good in transition economies • Should information be demand based? • Yes – but over time … till communities are formed using democratic processes… and reach maturity …..to become demand driven • Meantime – focus on creating demand and use demand driven where feasible
Part One Experience from Russia
Agricultural Reform Implementation Support ProjectInitiated and implemented between 1992 and 2001 Components Farmer Information and Advisory Services Market Information Services
Context • Approach Taken • Results Achieved • Lessons Learned
Context:’92-’93 Initial Conditions • State-controlled information systems—to meet centralized planning requirements • Lack of free access to information to those desiring to be informed and make their own decisions • High literacy rate in the world, but lack of knowledge of how to function in a market economy and varying levels of quality • Availability of basic communication infrastructure – from poor to excellent
Objective • To enable the free flow of information and knowledge to improve decision making of different types of emerging public and private rural enterprises, communities and institutions during the transition to a market economy
From Simple
Client Information Needs Assessment Feedback Feedback Single Source Single Discipline Single Media Print Farming community Single User
To An increasingly complex… Modular system using multi media to develop and disseminate multi-disciplinary rural information and knowledge from multiple sources to multiple users with built in client information needs assessment and feedback mechanisms: in short – The Four M modular approach for rural information and knowledge system.
Priorities of Information • Legal, financial, marketing, business • Methods of processing agricultural products • Agricultural mechanization and technologies • Veterinary related applications
Multiusers: The First M
Private Farms Collective/State Farms Government Agro Industries Consumers Multiusers
Multisource: The Second M
Multidisciplinary: The Third M
Rural Information and Knowledge Development Russian Research Academies International Research Institutes Agricultural Institutions Foreign Sources Information Sources Multisource Universities Local/Foreign Data Banks Govt. Agencies Input Suppliers Information Development for Client & Media (Business, Market, Technical, Legal, Environmental) Management, organization Multidisciplinary
Multimedia: The Fourth M
Exhibitions & Fairs Print Radio Video Computer TV Rural Information and Knowledge Dissemination—Using Multimedia
FEED- BACK FROM USERS
Rural Information and Knowledge System Client Information Needs Assessment Feedback Feedback Russian Research Academies International Research Institutes Agricultural Institutions Information Sources Foreign Sources Local/Foreign Data Banks Universities Govt. Agencies Input Suppliers Information Development for Client & Media (Business, Market, Technical, Legal, Environmental) Multimedia Exhibitions & Fairs Print Radio Video Computer TV Multiusers Private Farms Collective/State Farms Government Agro Industries Consumers Multisource Multidisciplinary
Ministry of Agriculture: Press Video Center Client Information Needs Assessment Feedback Feedback Russian Research Academies International Research Institutes Agricultural Institutions Information Sources Int’l Libraries Local/Foreign Data Banks Universities MOA Depts Foreign Univ. Press Video Center Multisource Multidisciplinary Multimedia Print Radio Video Computer TV Multiusers Agricultural Producers Federal MOA Departments Oblast-MOA Departments Institutes
User Level—individuals, groups, communities, and institutions: • Beginning of • Attitudinal changes in new ways of doing business by different users • Increased awareness among users to make informed business decisions and understanding of the rewards and risks of a market economy • Creation of democratic structures and new alliances • Transparency, improved governance and increased accountability of public resources • Stimulating competition among traders, reducing interregional price disparities, and taking advantage of international market opportunities • Over 8,500 specialists trained in a variety of agricultural topics Present Conditions
Institutional/Technical Level— • Creation of distributed computing environment connecting 30 oblasts (states) and over 300 raions (districts) across the Russian Federation providing agriculture and market information • A modern press video center using digital technology in the Ministry of Agriculture • A well developed Federal Training Center in Timiryazev Agricultural Academy Present Conditions
Involvement of as many public and private institutions as possible for information development and dissemination • Such as: • - Dept of Science and technology, Information, advisory services in the Ministry of Agriculture • - Agricultural Universities at the federal and state levels • - Research Academies • - Nongovernmental organizations • - Local community organizations • - Public and private media organizations • Build on local culture, customs and media – incorporate local mechanisms into information and knowledge transfer project activities • Examples : • - Annual agricultural exhibitions/fairs • - Harvest festivals • - Local TV and radio programs • - Local newspapers, periodicals, magazines
Flexibility and scalability in technology hardware • Incorporate internationally accepted hardware and software standards into information network design and communication • Examples: • - Distributed computing environment • - Open Software • - Effective use of available communication facilities and bandwidth • Expect limited cost recovery • Such as: • - Recovery of partial operating costs • - Provide information as a free public good, especially in transition economies • Provide adequate operations support – for day to day operations • Examples: • - Office supplies • - Communication expenses • - Local transport • - Incorporate performance based incentives for project staff
Part Two Applications for Scaling up CDD in Central Asia
Some definitions: community • A unified group of individuals or households • An interacting population consisting of various types of individuals or households living in a common location • A group of individuals or households having a common characteristic or interest or belief • A group of individuals or households having common professional interests • A group of individuals or households working together
Information and Community Development • Is an essential element for development of civil society • Is a factor of production • Helps coalition building • Helps form citizen advocacy groups • Creates new alliances, partnerships among citizens, local governments and businesses • Promotes public involvement in problem solving and controversial projects and reform programs
Before and even now… Set by the State To Develop and Sustain A Socialistic System and/or Power structures . Now…..and future… Set by the Communities To Develop and Sustain A Democratic System or reversing power structures Information – priority setting
Information Needs in Transition Economies FROM …. AGRICULTURE TO ……… ZOOLOGY
Changing information needs of • Landless poor • Subsistence farmers • Small farmers • Medium to Large farmers
Landless poor Examples… • Entitlements • Laws and regulations • Employment opportunities • Social benefits • Education and training • Health • Other
Subsistence farmers Examples…. • Technologies to maintain at least subsistence levels of agricultural production • Minimizing risk • Cultural practices • Prices • Weather • Inputs • Water • Seeds • Fertilizer, pesticides, etc • Credit • Other
Small farmers Examples… • Same as those for subsistence farmers Plus • Market opportunities • Where to market • What to market • When to market • Developing market niches • Farm management • Other
Medium to Large farmers Examples…. • Same as those for small farmers PLUS • Shaping Policies • Management and administration • Technologies • Environmental rules and regulations • Other
But information and knowledge needs are changing to ….. More holistic information & knowledge covering Agriculture Health Education Social benefits Services Entertainment Other
Common theme which emerges is Demand for information and knowledge is on the increase….. But must be Timely Relevant Easily accessible Understandable Affordable
Information is just one elementto solving problems in scaling up CDD – examples where information could make a difference • Clarify vague notions of property • Increase accountability of local executives and administrators responsible for delivery of services • Accelerates changes in legal,regulatory and political environment conducive for increased citizen involvement in public affairs, entrepreneurship, business development, etc. • Strengthens cooperative linkages between Federal, Provincial and Municipal Governments
Areas Clarify vague notions of property Increase accountability of local executives and administrators responsible for delivery of services Reduction in functions and responsibilities of local governments in relation to budget and manpower resources Changes in legal,regulatory and political environment conducive for increased citizen involvement in public affairs, entrepreneurship, business development, etc. Strengthen cooperative linkages between Federal, Provincial and Municipal Governments Azerbaijan - stage Intermediate Beginning Early beginnings Beginning Beginning Information is just one elementto solving problems in scaling up CDD – examples where information could make a difference
Areas Clarify vague notions of property Increase accountability of local executives and administrators responsible for delivery of services Reduction in functions and responsibilities of local governments in relation to budget and manpower resources Changes in legal,regulatory and political environment conducive for increased citizen involvement in public affairs, entrepreneurship, business development, etc. Strengthen cooperative linkages between Center and local Governments Tajikistan - stage Very early beginnings Early Beginning Early beginnings Beginning Early Beginning Information is just one elementto solving problems in scaling up CDD – examples where information could make a difference
QUESTIONS?SUGGESTIONS?Are most welcome Thank you for your participation