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Marketing Your Program

Marketing Your Program. What Are You Marketing?. Volunteerism Community Service Service Learning Philanthropy. Sort It Out. Work as a group to match the correct: Term Definition & Example. What Is Marketing?.

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Marketing Your Program

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  1. Marketing Your Program

  2. What Are You Marketing? Volunteerism Community Service Service Learning Philanthropy

  3. Sort It Out Work as a group to match the correct: Term Definition & Example

  4. What Is Marketing? mar-ket-ing (noun) the business activity of presenting products or services in such a way as to make them desirable Synonyms: advertising, promotion, selling

  5. How Are Your “PEOPLE” Skills? • Choose an object from the box. • You will have 3 minutes to “sell it to the rest of your group. • Someone else in your group will assess your “pitch” using the PEOPLE skills rubric.

  6. You Are Marketing Your Program Who are you “selling” your program to? (students, parents, teachers, administrators, the community, potential funders)

  7. Why are you selling it to them? (to get more participants, more teachers involved, parent, teacher, or administrative support, funding, or to inform others)

  8. What aspects of service learning would they be interested in? (academic, social, civic benefits to youth, impact on community, influence on work place readiness)

  9. How will you be sure to let your audience know you are talking about service learning? (explain connection to learning, share reflections, describe the process, elaborate on needs assessment and need be addressed)

  10. Use your answers to the questions to create a rubric for an effective marketing pitch for your program (focus on the content, the what you want people to know).

  11. Ways to Market Your Program • Letters • Emails • Posters brochures • Flyers • Presentations • Displays • Public Service Announcements (PSA) • Social Networking

  12. Create a “pitch” or “3 minute elevator speech” about your program!

  13. A Picture Says A Thousand Words • Think about what you have learned and how you feel marketing your service learning program. • Walk around the room looking at all the pictures. • Find a picture that represents your thoughts, ideas, and feelings. • Be sure to look at all the pictures before you make your final selection.

  14. Joan Liptrot JLiptrot@igesl.org

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