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Dove: Evolution

Dove: Evolution. A Visual Analysis. What Dove: Evolution is selling. The truth about b eauty The process some models go through to look beautiful The pressure advertisements put on women. Visual and Verbal Strategies . The color grey used throughout the ad

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Dove: Evolution

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  1. Dove: Evolution A Visual Analysis

  2. What Dove: Evolution is selling • The truth about beauty • The process some models go through to look beautiful • The pressure advertisements put on women

  3. Visual and Verbal Strategies • The color grey used throughout the ad • Suspenseful sounds used to lure viewer in • Different text transitions

  4. Possible Ethical Issues • Overall no major issues • One possibility dealing with overgeneralization • Advertisement presents a research-backed argument

  5. Works Cited • Dove Brand Symbol. Digital image. Annabel's World. N.p., 25 Oct. 2010. Web. 4 Dec. 2012. • Dove Onslaught: Will It Hit Millions Again? Digital image. Viral Blog. N.p., 2007. Web. 8 Oct. 2012. • "Majority Of Beauty Ads Digitally Enhanced: Report." Huffington Post. N.p., 29 May 2010. Web. 6 Dec. 2012. • Reason, Jeffrey. Deconstruction of Advertisements. Digital image. Deconstruction of Advertisements. N.p., 2012. Web. 4 Dec. 2012.

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