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Advertising agency can be defined as a marketing service firm assisting clients in planning, preparing, implementing and evaluating activities related to advertising campaign.
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Ad Designing Agency Banana BrandWorks Pvt.Ltd
Advertising industry can be divided into • Advertisers • Media • Advertising agencies Advertising agency can be defined as a marketing service firm assisting clients in planning, preparing, implementing and evaluating activities related to advertising campaign. Their functions include: • Selection of clients • Creative function • Advertising planning • Developing and preparing ad copy
Features of ad designing agency • Works for advertisers • Independent organization • Consists of a team of creative people • Prepares, designs and places advertisement in media • It is a service organization • It is also a commercial organization Other functions of ad designing company • Approval of clients • Media selection • Ad execution • Evaluation and function
Benefits of ad agency: To its clients: It eliminates the requirement for inhouse advertising department Services to experts Reduces media cost Helps in solving advertising problems Allows effective allocation of advertising budget Non-advertising activities Effective advertising campaigns Aids in conduct market research 2. To Media Gets business for the media Collects dues for media Delivers advertisement to the right form of media Aids in preparing the advertising schedule for the media
Types of ad-agency In-house agencies Specialized agencies Full service agencies Creative boutiques Sweat shops When you need an ad agency? • When you have no time to engage in advertising activities • When media sales representatives are taking most of your time • When you have no time to produce or create your own advertisement
Reasons to choose an ad agency • When your ad budget has grown exponentially • When you want to make the most of your advertising budget • When you want specialist to handle your advertising activities • When you want creative professionals and fresh ideas to push your ad • When you want to enjoy the media buying expertise • When your efforts are not yielding results
Banana BrandWorks Pvt.Ltd CONTACT US: No.10 Second Street R.K Salai Mylapore Chennai - 600 004 Landline : +91 44 4313 8787 +91 44 4313 8788 E-mail : contact@thebanana.in Website : https://thebanana.in/