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Why introducing a Green Range?

Why introducing a Green Range?. Today, the preservation of our environment is a more and more important “concept”. Everyone is concerned by this matter! We all, manufacturers and distributors, have to be involved in this approach.

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Why introducing a Green Range?

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  1. Why introducing a Green Range? Today, the preservation of our environment is a more and more important “concept”. Everyone is concerned by this matter! We all, manufacturers and distributors, have to be involved in this approach. Recycled products are already present in stationary business (in most office supplier catalogue and stores in the paper section) and become more and more strategic. PILOT has always been a precursor in writing instruments, and wants to be the first one to have a full recycled range of products in the North American market.

  2. Consumer interest Consumers are more and more sensitive to manufacturer behavior concerning environment 75.1% don’t want to buy products from a “non-citizen” company 66.7% consider that environment respect is compatible with profits development for companies 58.3% buy products which respect environment and preserve the earth Source: SIMM - SECODIP

  3. The Begreen Line & the environment PILOT has understood this importance for consumers Introduction of environmental products in your catalogue Citizen behavior: Purchase of electricity from renewable energies (Figaro 01/06/05) Message with current office supply retailers: “ PILOT wants to go this way in the writing instrument market “.

  4. Why a Green Range for PILOT? “Green” spirit is, for a long time, a PILOT way of thinking: • Pilot has always created refillable products • All our factories in Japan are ISO 14001, our French factory will be ISO 14001 by beginning of 2006. Eg: to supply Japanese administrations, only green products are accepted

  5. How to set up this Green Range at PILOT? OBJECTIVES: To fulfill your Key Accounts requests. To generate additional sales by taking market shares. To motivate and educate consumers to the interest of Recycle products and Environmental matters. To encourage all your customers to buy recycled products. To communicate that PILOT in partnership with all office suppliers is the pioneer in introducing the 1st complete range of green pens

  6. Choice of the name Choice of the name This name has for us, a real advantage for consumers: - Original pronunciation and visual identity - But instant identification of environmental products by consumers

  7. Choice of the name Choice of the name This name summarizes exactly our approach of the environmental matters: • Implication on a long term view - Improvement day after day of our impact on the environment “Be Green is the attitude to adopt in our everyday business”

  8. Logo construction First objective is the instant understanding of the name and its concern This logo represents our environmental concern with PILOT dynamism

  9. Stamp construction Choice of a stamp format with green background to attract the consumer view Name included at the top to a direct identification of our range Input of the earth Pictogram as the emblem of our range PILOT logo is present for a good association by the consumer

  10. Different usages • General communications • Brochures • Leaflets • Catalogues • Sampling cards Used on every packaging • Box • Carton • Blister • Set

  11. Range logotypes “Stamp model” • Barcode • Product designation • Begreen identification Pen Sticker

  12. Begreen Box Box of 10 Alternative for a good differentiation Design based on the regular box Better brand recognition Green stripe around the box Special part to differentiate Begreen Stamp on each face Whatever the face you see, it is easy to recognize the Begreen box

  13. What is Green? We guarantee to the customers a real green range: All the pens contain 100% recycled plastic 70% minimum of total weight is composed of recycled material What is recycle % for ISO 14021? Percentage of recycled material is based on the total weight of the pen. Weight of recycle Total weight of the pen = X% recycled

  14. How to build our Green Range? We built a green range with our main categories: Our leaders and best sellers (V-BALL – BPS GP) Modern and design products (REXGRIP – FEED GP4 – G-KNOCK) New and innovative products (TWIN SPOTLITER – PERMABALL) “Having a range matching with the consumers needs so each consumer can find his pen in our recycled range”

  15. PILOT GREEN RANGE

  16. BEGREEN PILOT Range

  17. BALL POINT PEN 76.3% 77.7% 78.2%

  18. INK GEL 81.5% 74.2% 93.3%

  19. ROLLER BALL 81.6%

  20. MULTIPURPOSE PEN 77.4%

  21. MECHANICAL PENCIL 70%

  22. HIGHLIGHTER 89.7%

  23. MARKER 84% 85.2% 88.8% 82.6%

  24. LEADS 100%

  25. ERASER

  26. BEGREEN Range Office Supplier Line 2006

  27. How to win? Recycled or not A PILOT will always be a PILOT

  28. FOR 2008 ! BEGREEN WITH PILOT

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