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Rel Author

Rel Author. Table of Contents. What is Rel Author? ……………………………………………………………..…….…….. 3 – 5 Google+ and Rel Author ……………………………………………………………….…… 6 – 8 Google Changes the Rules ………………………………………………..………….…... 9 - 10 Our Research …………………………………………………………………………………..… 11 – 13

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Rel Author

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  1. Rel Author

  2. Table of Contents What is Rel Author? ……………………………………………………………..…….…….. 3 – 5 Google+ and Rel Author ……………………………………………………………….…… 6 – 8 Google Changes the Rules ………………………………………………..………….…... 9 - 10 Our Research …………………………………………………………………………………..… 11 – 13 RankHigher’s Google+ Tips ………………………………………………………………… 14 – 19 Our Five ‘Easy On’ Factors ………………………………………………………………….. 20 – 25 Summary …………………………………………………………………………………………… 26 – 27 Appendix 1: Creating Your Google Rel Author Account …………….…………. 28 - 38

  3. What is Rel Author? Likely you have seen this… Putting your employee’s face to the page adds a personal touch to your company website in the search results, making customers more inclined to click on your link.

  4. Why Do You Need RelAuthor? • Linking a webpage, Google+, and YouTube videos will help dominate rankings • Google is always looking for ways to promote their own platforms • Strengthens the linking relationship between a Google platform and Your company’s brand • All things being equal, a search result that includes a Rel Author Tag achieves a higher click through rate than those that do not • It humanizes the search experience and provides a heightened trust factor with the person conducting the search

  5. Why Rel Author? This helps in ranking and a 35% increase in Click Through Rate Source: SEO MOZ In order to track the success of Rel Author, SEO Moz conducted a case study which reported that the average click through rate for someone using RelAuthor increased by 35%. This case study also examined the appropriate image for success.

  6. GOOGLE+ REL AUTHOR + and Rel Author Google+ is more than just a social network Wikipedia: “Google+ as a "social layer" that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author. A Google+ User profile is a public visible account of a user that is attached to many Google properties. Link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to.” Rel Author establishes a human connection between your site and the visitor This helps in ranking and a 35% increase in Click Through Rate Source: SEO MOZ

  7. Google+ as a Business Tool We suggest that you start viewing your Google+ as a business tool rather than a social platform. This is because integrating Google+ into your professional profile has direct benefits for both your business and professional interests. In the months and years to come, we believe Google+ will become more like LinkedIn than Facebook. It has many of the benefits and attributes of LinkedIn, but with one major advantage: it’s a Google product.

  8. Rel Author works by connecting your Google+ account to your website and your website back to Google+ How Rel Author works Contributor Link Two Way Link Rel=author link This connection can allow your Google+ profile picture to show up on Google search results beside the link to your website

  9. This integration used to be relatively simple…but once Again….Google Changed the Rules Your Picture is Gone We have found recently, that many Google+ profile pictures aren’t coming up in search results... Google has hidden your picture.

  10. RelAuthor? We know what to do… Our research indicates that the trick to keeping your picture up, and keeping those new clicks coming through to your page, is increasing your own engagement with Google+. In the last slide, the photo disappeared because the owner didn’t use it. Picture was removed

  11. Our Research About 4 months ago, the Google authorship picture disappeared for many of our clients and it wasn't related to page/domain authority ranking nor number of people in their Google plus circles. For instance, Scott's image continues to be shown on SEO Speaker search, even though he has 95 people in his Google+ circles with page authority of 18/100,

  12. Our Research On the other hand, Bryan Haines with 1086 people in his circle and the page authority of 91/100 doesn't have his image on Google search result for  "social media optimization".

  13. Our Research What should we do? We have had this issue for some of our clients. Google stopped showing the author's picture even though they had Google+, Rel Author, and Google Places.

  14. RankHigher’s Google+ Tips Our research has found that Google rewards people who are engaged with their Google+ profile. We recommend you take the following steps to improve your engagement, ensure your photo appears, and drive more traffic to your site.

  15. RankHigher’s Google+ Tips • Interact with people in your circles. • Comment on their posts and • Respond to their comments. Share your posts publicly

  16. RankHigher’s Google+ Tips • Make friends • Join people’s circles and ask them to join yours. The more connections you have, the more relevant your profile will be. • Add real friends and business associates to your circles. Create circles, add people, and build your professional contacts. You can do this right through your Gmail account Don’t buy circles. Some people are selling ‘friends.’ This might increase your Google clout in the short-term, but it will only cause you problems in the long-term.

  17. RankHigher’s Google+ Tips Actively use your Gmail! Even if it isn’t your main email account send a few emails to friends or family.

  18. Google Places Expert Google Places expert Mike Blumenthal recommends growing your circles, building your expert standing, and having a little fun with your Google+

  19. Have Fun! Posting content reflecting your expertise is important, but you should also have some fun. Some of the best interactions you can get are through a photo or a thought that isn’t just about work.

  20. Our 5 Easy on Factors Applying all of our tips to your Google+ account would take a lot of time out of your day. Through our research we have developed some “Easy On Factors” that only take a few minutes to complete. The following case study shows how simple it is to have your Rel Author appear Share a video Write a post Upload some photos Add some friends into your Circles Send some emails

  21. Easy on Factor 1: Share Videos Click on the Google + Icon An easy way to share videos is to click on the Google+ Icon and then share while you are watching a video.

  22. Easy on Factor 2: Write Posts When on your Posts Section of your Google+ Page, you have the ability to write posts, create events, and share photos, articles and videos.

  23. Easy on Factor 3: Add people to Circles To add people to your circles, simply hover over the “Add” button and click the circle you would like to add them to.

  24. Easy on Factor 4: Email with Gmail To email with Gmail, log into Gmail and press the compose button. After that you have the ability to type your email.

  25. Easy on Factor 5: Add Photos To add a photo go to the Photos section of your Google+ page and press the “Add photos” button.

  26. In a few days your website will display differently in the search results

  27. GOOGLE+ REL AUTHOR SUMMARY • + and Rel Author • STEP 1: Create a + profile – claim authorship • STEP 2: Link + with each individual location page • STEP 3: Verify through Webmaster Tools using Rich Snippet Code This establishes a human connection This helps in ranking and a 35% increase in Click Through Rate Source: SEO MOZ

  28. Appendix:Creating a Google+ Account

  29. Once your account is made click on your name to view it!

  30. On your profile you can change your picture and then press “About” Make sure your photos are the right size. Cover photo: Width: 2120px Height: 1192px Profile Picture: Width: 800px Height:800px

  31. Scroll down the About page to edit the “Links” section

  32. Add the URL of the website that you are the “Author” of

  33. Copy the URL of your Google+ profile page (don’t copy /posts)

  34. Now that you have all of the information for your Google+ account, you just need to apply it to your website

  35. Add the Rel=Author to the home or bio page of your website

  36. YOUR Team Call Us Toll Free: 1-877-631-5899 Reza Nasirabadi, Web Developer Mobile: 647-887-9235 Email: rezan@rankhigher.ca Scott Wilson, CEO Direct: 289-288-4144 Mobile: 289-259-8059 Email: scottw@rankhigher.ca Michael Halbmeier, President Direct: 289-288-4148 Mobile: 905-808-8776 Email: michaelh@rankhigher.ca Stacey Melo, Internet Marketing Specialist Direct: 289-288-4147 Mobile: 905-906-3464 Email: staceym@rankhigher.ca Brandon O’Brien, Web Designer Email: brandon@rankhigher.ca Graeme Douglas, Senior Writer Email: graemed@rankhigher.ca Craig McNicoll, Videographer Direct: 289-288-4149 Mobile: 905-802-8845 Email: craig@rankhigher.ca Nicola Dow, Controller Direct: 289-288-4151 Mobile: 905-928-6596 Email: nicola@rankhigher.ca

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