Prepared by: Fernando Quijano & Shelly Tefft

1. P R I N C I P L E S O F ECONOMICS T E N T H E D I T I O N CASE FAIR OSTER Prepared by: Fernando Quijano & Shelly Tefft

3. 14 Oligopoly CHAPTER OUTLINE Market Structure in an Oligopoly Oligopoly Models The Collusion Model The Price-Leadership Model The Cournot Model Game Theory Repeated Games A Game with Many Players: Collective Action Can Be Blocked by a Prisoner’s Dilemma Oligopoly and Economic Performance Industrial Concentration and Technological Change The Role of Government Regulation of Mergers A Proper Role?

4. oligopolyA form of industry (market) structure characterized by a few dominant firms. Products may be homogenous or differentiated. Oligopolists compete with one another not only in price but also in developing new products, marketing and advertising those products, and developing complements to use with the products.

5. Market Structure in an Oligopoly Five Forces modelA model developed by Michael Porter that helps us understand the five competitive forces that determine the level of competition and profitability in an industry.  FIGURE 14.1Forces Driving Industry Competition

6. Oligopoly Models The Collusion Model cartelA group of firms that gets together and makes joint price and output decisions to maximize joint profits. tacit collusionCollusion occurs when price- and quantity-fixing agreements among producers are explicit. Tacit collusion occurs when such agreements are implicit. The Price-Leadership Model price leadershipA form of oligopoly in which one dominant firm sets prices and all the smaller firms in the industry follow its pricing policy.

7. Oligopoly Models The Cournot Model duopolyA two-firm oligopoly.  FIGURE 14.2Graphical Depiction of the Cournot Model The left graph shows a profit-maximizing output of 2,000 units for a monopolist with marginal cost of $2. The right graph shows output of 1,333.33 units each fortwoduopolists with the same marginal cost of $2, facing the same demand curve. Total industry output increases as we go from the monopolist to the Cournot duopolists, but it does not rise as high as the competitive output (here 4,000 units).

8. Game Theory game theoryAnalyzes the choices made by rival firms, people, and even governments when they are trying to maximize their own well-being while anticipating and reacting to the actions of others in their environment. dominant strategyIn game theory, a strategy that is best no matter what the opposition does. prisoners’ dilemmaA game in which the players are prevented from cooperating and in which each has a dominant strategy that leaves them both worse off than if they could cooperate. Nash equilibriumIn game theory, the result of all players’ playing their best strategy given what their competitors are doing. maximin strategyIn game theory, a strategy chosen to maximize the minimum gain that can be earned.

9. Oligopoly and Economic Performance With the exception of the contestable-markets model, all the models of oligopoly we have examined lead us to conclude that concentration in a market leads to pricing above marginal cost and output below the efficient level. Yet, vigorous product competition among oligopolistic competitors may produce variety and lead to innovation. Industrial Concentration and Technological Change One of the major sources of economic growth and progress throughout history has been technological advance. Several economists, notably Joseph Schumpeter and John Kenneth Galbraith, argued in works now considered classics that industrial concentration, where a relatively small number of firms control the marketplace, actually increases the rate of technological advance.

10. The Role of Government A Proper Role? One view concerning the role of government in regulating markets is that high levels of concentration lead to inefficiency and that government should act to improve the allocation of resources—to help the market work more efficiently. An opposing view holds that the clearest examples of effective barriers to entry are those created by government. Further complicating the debate, firms that dominate a domestic market may be fierce competitors in the international arena, which has implications for the proper role of government.

11. R E V I E W T E R M S A N D C O N C E P T S cartel Celler-Kefauver Act concentration ratio contestable markets dominant strategy duopoly Five Forces model game theory Herfindahl-Hirschman Index (HHI) maximin strategy Nash equilibrium oligopoly price leadership prisoners’ dilemma tacit collusion tit-for-tat strategy