Culture Clash How We Win the Battle for Better Health

1. Culture ClashHow We Win the Battle for Better Health Dr. Steven Aldana CEO WellSteps

15. Two Sides of the River Battle Keep Polluting Follow the money Local business Employees Politicians Status Quo Protect the River No money to be made Grass roots effort Individuals who care Desire for something better

16. Two Sides of the Battle for Good Health Promote Poor Health Follow the money Businesses Employees Politicians Status Quo Desire for Good Health Grass roots effort No money to be made Individuals who care Desire for something better

17. POLL

19. Bacon

20. The REAL problem...

24. The cost: Thousands of dollars per product

28. How has your food changed? More fast food Larger serving sizes More salt, sugar, fat

29. Percentage of Meals Eaten Outside the Home

30. Meals Eaten Outside the Home Have:

31. Pounds of Consumed: Corn Syrup Added fats Cheese

32. Bacon

35. Percentage of Adults Who do Enough Exercise to Get the Benefits

36. The Dark Side of Capitalism

37. Summary of the Problem • Food manufacturers • US Government • ADA • Pharmaceutical companies • Current health (disease) care system • Technology, labor saving devices • Greed

38. Percent of Adults Overweight USA

39. Percent of Adults Overweight England Canada Spain USA Austria France Korea

40. So Far.. • Our poor health is a side effect of our Western culture • Our culture will NOT change on it’s own • It is a side effect of capitalism • It is going to get worse

41. What is the solution?

49. How to Create an Island of Health

50. Employee-related expenses Unhealthybehaviors Healthrisks Chronicdisease Culture Marketing 101