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期末考

期末考. 期末考週的上課時間 (01/16) 題型與期中考相同 可帶字典與筆記 考試時間 2:00 – 4:00 pm. Focus Questions. How do media shape our thinking? To what extent is news constructed, or created? Does mass communication foster a global village? What is the mean world syndrome? How can you develop media literacy?.

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期末考

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  1. 期末考 • 期末考週的上課時間(01/16) • 題型與期中考相同 • 可帶字典與筆記 • 考試時間 2:00 – 4:00 pm Mass Communication

  2. Focus Questions • How do media shape our thinking? • To what extent is news constructed, or created? • Does mass communication foster a global village? • What is the mean world syndrome? • How can you develop media literacy? Mass Communication

  3. Questions (1 of 2) • In an average week, what is the chance that you will be involved in some form of violence? • A. One in 100 • B. Ten in 100 • C. Twenty-five in 100 • D. One in 200 Mass Communication

  4. Questions (2 of 2) • What percentage of crimes in the U.S. are violent crimes such as murder, rape, robbery, and assault? • A. 75% • B. 50% • C. 25% • D. 10% Mass Communication

  5. Mass Communication • Answers to Two above questions…(D: p. 328) • Understanding Mass Communication • Media and Information • Media and Entertainment • Media vs. Perception • Media History • Marshall McLuhan: “… the dominant media at any given time in a society strongly shape both individual and collective life.” • Four distinct eras Mass Communication

  6. Four Eras by Media • The Tribal Epoch (Talking – Hearing) • Face to face oral communication • The Literate Epoch (Alphabet – Sight) • Symbols in written form; requires less memory; sight supplants hearing • Linear communication; sequential logic • The Print Epoch (Book – Sight) • Inaugurating industrial revolution (McLuhan, 1962) • Mass-produced writing: Homogeneity vs. Fragmented communities • The Electronic Epoch (Telegraph – Hearing & Sight) • Increased contact via electronic media – “Global Village” • Isolated people vs. Personal interaction Mass Communication

  7. Your Era? Mass Communication

  8. Functions and Effects • Gratification • Uses and gratification theory • People control & select to gratify themselves (active agent) • Agenda Setting • Gatekeeper (Lewin, 1947) • Spotlighting (select and call to public attention) • Cultivation • Cultivation theory: Cumulative process • Violence, Stereotypes • Mainstreaming & Resonance • Supporting Dominant Social System • Prevailing power relations, perspectives, ideology Mass Communication

  9. Challenges for Interacting withMass Communication • Develop Media Literacy • Realistically assess media’s influence • Become aware of patterns in media • Actively interrogate media messages (pp. 343-344: 5 checking questions) • Expose yourself to a range of media sources • Focus on your motivations for engaging media • Respond Actively • Assume an active role (resist and redefine the messages of mass media) Mass Communication

  10. 本學期課程結束！ 預祝 新年快樂! 紅包滿滿! 旅途愉快! Mass Communication

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