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Mass Media and the Political Agenda

Mass Media and the Political Agenda. AP Government Chapter 7. AP Focus. Remember the important 1 st Amendment cases from chapter 4. Different media is regulated in differently (i.e. print media is not regulated the same as broadcast media) Livingroomcandidate.com – be familiar

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Mass Media and the Political Agenda

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  1. Mass Media and the Political Agenda AP Government Chapter 7

  2. AP Focus • Remember the important 1st Amendment cases from chapter 4. • Different media is regulated in differently (i.e. print media is not regulated the same as broadcast media) • Livingroomcandidate.com – be familiar • Television vs. print media • Bias in the media – colored by our own ideology • Bias based on what is profitable • Impact of the internet

  3. The Mass Media • Key Functions of Mass Media • Entertainment • News reports • Newspapers printed the Federalist Papers • Fourth Estate • Creation of political forums • Politicians use the media to promote their careers • President has an advantage

  4. Mass Media • Key functions (cont.) • Linkage institution • Connects us to our govt. officials • Reporting on polls, covering news, etc. • Interviewing govt. officials • Reporting on govt. committees • Helps to set the agenda

  5. AP Focus • Mass media, political parties, and interest groups are key linkage institutions. Be sure you can identify them as linkage institutions and be able to explain ways they connect us to government.

  6. Types of Media • Print Media • Newspapers • New York Times, Washington Post, Wall Street Journal are the most influential • AP also relied upon a lot • 1960 – 50% of adults regularly purchased a newspaper, today 20% • Magazines • Time, Newsweek, US News and World Report most influential • Circulation also decreased

  7. Types of Media • Broadcast media • Radio • FDR first Pres. to take advantage of radio • “Fireside chats” • Radio today spends little time reporting news • Rush Limbaugh, Glen Beck, Sean Hannity • Thom Hartman, Rachel Maddow

  8. Types of Media • Broadcast Media • Television • 1960 debate watershed for replacing newspapers • 98% of households own at least 1 TV • NBC, CBS, ABC have historically dominated but are recently declining • CNN, Fox News, and MSNBC with continuous coverage

  9. Types of Media • Broadcast Media • The Internet – NOT JUST FOR PORN! • TV still most common, but internet catching up quick • Especially for those under 30 • Politico.com • Huffington Post • Blogs becoming increasingly important, facilitate rapid communication between govt. and policymakers

  10. The Media and Politics • Agenda setting • The policy agenda consists of issues that attract the serious attention of public officials • Mass media plays an important role in drawing public attention to particular issues

  11. The Media and Politics • Candidate-centered political campaigns • Campaigns have become more centered on candidates and less focused on issues • Mass media contributes in the following ways • Replacing speeches and dialogues with sound bites • Focusing on day-to-day activities (i.e. rallies, gaffes, scandals, and negative commercials) • “horse-race journalism,” emphasizes how candidates in the polls instead of where they stand on issues

  12. AP Focus • Of 360 released multiple-choice questions, less than 10 focus on the media. Of the 44 FRQs asked between 1999 – 2010, just 2 have been on the mass media. • VERY SKIPABLE

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