HBCUIn

1. HBCUIn Media Kit Dawn Reeves

2. Table of Contents • News Release • Fact Sheet • Speaker’s Bureau • Suggested Blog Topics • Pitch Letter • Speech • Position Paper • Brochure • News Story • Web Critic

3. News Release • Introduction of HBCUIn and Man Down Android Applications • http://www.hbcuin.org/news/10614

4. FACT SHEET • Historically Black Colleges & Universities Information Network is a non-profit organization. • Organization is based in Orlando, Florida • HBCUIn’sgoal is to educate high school students on attending Historically Black Colleges and Universities, as well as their ongoing purpose within the community and continual economic impact of their student body, both past and present • Provide college tours of HBCU’s to high school students • Eight programs offered to high school students; Achievement Via Individual Determination (AVID), ACT/SAT preparation, Career Champion, Financial • Fitness, Students Trying Achieving & Reaching Success (STARS), FAFSA Drive, Literacy Project, & a Summer Back to School Book Bag Drive • Qualified high school seniors are offered a scholarship opportunity • Two official applications created on the Android Market: HBCUIn & Man Down

5. SPEAKER’S BUREAU

6. SUGGESTED BLOG TOPICS • Rep your HBCU: (Reach out to HBCU students for more hits on the websitetwitter and facebook) • Remember the Time: Target HBCUs & Alumni • What does an HBCU mean to you: Target prospective, current, & alumni students • Why an HBCU? : what made you choose to attend an HBCU • History of HBCUs? Input from HBCU students about the history of their school • Featured HBCU of the month: Have current students of HBCU shout out their school and share school spirit • Favorite HBCU: Represent favorite HBCU and why • Favorite Homecoming Experience at an HBCU • HBCUIn Networking: What’s the best way to communicate with students wanting to get information about HBCUS? • Feedback on Man Down App? How do you feel an application will help those communicate while under the influence

7. PITCH LETTER Pitch Letter October 21, 2011 Dr. Ronald Holmes Capital Outlook 1363 E Tennessee Street Tallahassee, Florida 32308 Dear Dr. Holmes: The United Negro College Fund notes there are 105 Historically Black Colleges and Universities Information Network (HBCUs) in the U.S. HBCUIn is a non-profit organization based in Orlando, Florida. HBCUIn strives to educate rising high school seniors about HBCUs nationwide to increase interest for enrollment. Focusing on Living Educated, HBCUIn targets high school students; encouraging them to participate in the HBCUIn’s pledge. The pledge requests students to remain educated and keep in mind the goal of being successful. The objective of HBCUIn is to become a recognized social networking reference to support and enhance enrollment at HBCUs. A FAFSA Drive will be held at various high schools for students and their parents, to guide them on the proper way to complete paperwork to receive Federal Student Aid. In addition to the FAFSA Drive, HBCUIn will be conducting test preparatory seminars for students in the 11th and 12th grades. I will be contacting you in the next two weeks to discuss the possibility of scheduling an interview pertaining to the goals and objectives if HBCUIn. If interested in scheduling an interview concerning HBCUIn please contact me at (305) 338-7133 or Grover Fields at (407) 654-6465. Sincerely, Dawn Reeves HBCUIn Public Relations Intern

8. SPEECH Members of the Media Parents Guardians Potential, current & alumni students, I would like to welcome you the release of HBCUIn’s Android Market applications: HBCUIn and Man Down. Although, Historically Black Colleges and Universities makeup only 105 schools throughout the U.S. HBCUIn has made a commitment to become the premier social networking resource for those interested in HBCUs. By creating the application, HBCUIn, we are able to reach a vast audience with mobile convenience. With the mere touch of your finger, the HBCUIn application populates the essential information about HBCUs across the U.S. Prospective students need available outlets to all University and College options. HBCUIn is making research more accessible through technology and will continue to advance providing more information.   The application Man Down is an application focused on keeping drivers safe. Often, fatalities occur because of a drunk driving accident, with Man Down safety is the primary concern. Those that use this application will be able to easily get connected with a friend or relative to assist them when they are under the influence. Man Down is attempting to encourage those that may not have considered reaching out to someone without because they were not easily accessible. This particular application does not have a specific target because a DUI violation and a car accident caused because of that offense has no restrictions. The application is available for anyone interested in protecting themselves and others from such accidents and violations. In the future HBCUIn looks to release several other applications to assist potential, current, and alumni students. The era of convenience and mobility will be used as an advantage for HBCUIn in the years to come. All those that attended today’s official release of the applications, HBCUIn and Man Down, I thank you.

9. POSITION PAPER HBCUIn is a 501(c)(3) non-profit organization that advocates enrollment at a HBCUs, while gaining support from potential, current and alumni students of HBCUs. As future leaders of society, students should be well informed of all their post secondary options. Rising high school seniors are encouraged to take ownership of their collegiate paths by researching options such as HBCUs; and HBCUIn strives to be the premier social outlet to provide that background information. To attain this goal of reaching out to students, HBCUIn has implemented several programs to educate students, parents, and guardians on ways to receive financial assistance, scholarships, conduct college tours and maintain networking amongst interested students, attendees and supporters of HBCUs. Resources offered through HBCUIn are continuously evolving as technology sources improve. Social networking such as Twitter, Facebook, and LinkedIn are a few of the outlets HBCUIn uses to reach students interested in attending and supporters of HBCUs. HBCUIn host’s seminars, conducts book bag drives, and offer tutorial sessions to students interested in continuing their education. A pledge is constructed on the website targeting students to remain focused and continuously strive for success as they begin their journey through college.

10. Brochure… View front and back panels…

11. BROCHURE

13. NEWS STORY High school seniors are preparing to submit their post secondary applications this fall. There are a variety of schools for students to choose from, however, the selection is slimmer for Historically Black Colleges and Universities. Representation of HBCUs totals 105, a fraction of the amount of Colleges and Universities in the U.S. Prospective students have accessible resources to acquire statistics about enrollment and graduation rates, and with technological advances much of the information can be discovered through mobile devices. Word of mouth and family tradition can lead to decision making when selecting the right school to attend. “I was 1st Introduced to HBCU's thru my Mother's Side Of The Family, My Grandfather, Grandmother, Aunt's, Uncle's, Cousins & My Mother All Went 2 HBCU's up & down the East Coast,” said Joshua Ivey, a Senior Sports Communication student at South Carolina State University. HBCU Information Network is an organization attempting to bridge the gap amongst schools when researching colleges and universities. The goal for HBCUIn is gain recognition in the online social network industry as a corporation looking to support and enhance the future of our HBCUs and their communities. Prospective, Current, and Alumni students of HBCUs are able to access additional services of HBCUIn through tailored programs for a students needs. John Hinson, an alumni student from Florida A&M University said, “the experiences you gain from a HBCU are unforgettable and unmatched. The type of attention you get from your faculty and staff, are priceless. It's like joining a big professional family.” With the information available students are able to use resources, such as HBCUIn to assist with decision making of attending an HBCU or knowing more information about the school in general.

14. WEB CRITIC www.hbcuin.org The website for the Historical Black Colleges and Information Network is very organized and easy on the eye. Consistently through the topics presented on the website the font is easy to read and the color scheme catches the readers attention. HBCUIn incorporates the social networking sites; twitter, facebook, and linkedIn to keep the feedback between those potential, current, and alumni students of HBCU’s. The slideshow images of the different activities that go on at various HBCU’s is an excellent approach to draw in those interested in the experience. All the HBCU’s are also available on the site to expose potential students to see what schools are avaiable across the country, allowing the website to be a resource for future HBCU students. There is also an age restriction to become a member of the site. Members must be at least 13 years of age. This restriction is an excellent way to keep the target of high school students involved and be able to interact with alumni that have been to an HBCU. In order to become a member, the website has done a great job at keeping the sign up procedure similar to familiar social networking sites, i.e. FACEBOOK. Donations can be made on the website, however the link for donating is in the same font size as the other tabs. I’d recommend putting a larger icon/shortcut applied on the site right under the TWITTER feed that’s on the main page as well as every other page. Short videos are attractive on websites because it gives the website an interactive feel, and builds rappore with putting a live image with the organization. Which is why, I would recommend a short video from the CEO/President and students that have benefited from the services of HBCUIn. The short videos allow those rising seniors to view personal accounts in a more intimate manner, to the point where it appears to be conversational.