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Crossing cultures in the Era of Globalization [fashion as a challenging meeting point]

Crossing cultures in the Era of Globalization [fashion as a challenging meeting point]. Carol Garcia Anhembi Morumbi University Brazil. Who is Ronaldo Fraga?. How to re-signify a Brazilian tradition.

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Crossing cultures in the Era of Globalization [fashion as a challenging meeting point]

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  1. Crossing cultures in the Era of Globalization [fashion as a challenging meeting point] Carol Garcia Anhembi Morumbi University Brazil

  2. Who isRonaldo Fraga?

  3. How to re-signify a Brazilian tradition • Cotton: Brazilian native plant, absorbent to sweat. It doesn’t produce static energy; it’s wash resistant; it has good “textile memory” and it has good dye retention. • Natural pigmentation: basic shades extracted from minerals, plants and insects.

  4. The fabric as a helper of clothes “under construction” • Miyake quotation: dyes exposed to light modify colors with use producing an “induced defect”. • Yamamoto quotation: human interference in moulage shaping makes molding never the same.

  5. The dress shape loads a nostalgic character – 60’s housewives. • Delicate lace finishings in pockets: anonimous dressmakers. • Topology which privileges cloth dropping without movement restrictions: consumer needs. • Continuous effort to make sense.

  6. Thank you! carol@anhembi.br

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