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Digital Governance in Luxury, Fashion and Retail industry

Digital Governance in Luxury, Fashion and Retail industry. EXECUTIVE SUMMARY. I need the FW 2015 samples pictures in 10 minutes !.

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Digital Governance in Luxury, Fashion and Retail industry

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  1. Digital Governance • in Luxury, Fashion and Retail • industry EXECUTIVE SUMMARY

  2. I need the FW 2015 samples pictures in 10 minutes! Hmm…I’ll send them via WeTransfer…and then I’ll email you an Excel with the available sizes and colors. Ah…and I’ll tell Laura to send you the pictures of the fabrics! Ahem…Laura only uses Dropboxthough…ok ?!

  3. I need the PE 2015 samples pictures in 10 minutes! Hmm…I’ll send them via WeTransfer…and then I’ll email you an Excel with the available sizes and colors. Ah…and I’ll tell Laura to send you the pictures of the fabrics! Ahem…Laura only uses Dropboxthough…ok ?! We are in a……MEDIA CHAOS !

  4. MEDIA CHAOS exist when: • images and videos are produced but not re-used • files are shared via “personal” channels (WhatsApp, Dropbox, WeTransfer, etc…) • e-mail is the preferred channel for sharing of files • it’s difficult to associate business information to images and to easily identify and search them • It’s hard to find the images, video and documents you want when you need them • …because there is no COMPANY DIGITAL ARCHIVE.

  5. <<Companies in the luxury, Fashion and retail industries, who know how to take advantage of the potential of digital, will have a huge advantage over traditionally managed businesses in the next few years.>>* * EnricoBeltramini – founder of Fashion Technology Accellerator in Silicon Valley and ex Board Member GUCCI

  6. (*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam

  7. The most important business strategists have a clear vision for how luxury, fashion and retail companies should produce, manage and use digital content in order to improve sales performance and efficiency and to drastically lower cost. It’s called DIGITAL TRANSFORMATION. (*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam (*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam

  8. WARDA is the company’s digital system aim to put order into the MEDIA CHAOS through specific applications, covering every strategic step of the fashion business.

  9. WARDA is the company’s digital system aim to put order into the MEDIA CHAOS through specific applications, covering every strategic step of the fashion business. E-Commerce Style & Product Visual &Retail Board Marketing & Social

  10. WARDA is the company’s digital system aim to put order into the MEDIA CHAOS through specific applications, covering every strategic step of the fashion business. E-Commerce Style & Product Visual &Retail Board Marketing & Social the solution

  11. From notes and paper… Images Tags Notes Sharing Approval Colors

  12. to company’s digital information... Images Tags Notes Sharing Approval Colors

  13. easy to share and collaborate… Share Real time Tag Chat Web Mobile On line collaboration

  14. using cloud & tools.

  15. Style & Product sketch sample prototype • Allows you to share images of sketches, prototypes and samples • Allows analyzing of images at maximum resolution, also when you are geographically thousands of miles away • Facilitates sharing of images immediately and in real-time • Protects these very sensitive data from non-authorized access • Creates an archive of all digital material, already classified and organized.

  16. Marketing & Social press adv brand social • Plans shootings and collects images from photographers via the most common cloud services (Box, Dropbox, etc.) • Allows you to organize the workflow and to control and validate images and videos • Adds multi-lingual copy for various usage • Categorizes, tags and classifies by typology (press, advertising, etc.) • Publishes images online or via a link • Creates an archive of all digital material, already classified and organized. • Collect UGC (user generated content) from social media such as INSTAGRAM, FACEBOOK, TUMBLR, PINTEREST

  17. Visual & Retail visualguidelines map window • Creates exposition criteria by tagging the instructions, the product codes and the notes for the setup • Distributes the criteria directly onto iPad • Plans the setup and control of expositions • Verifies, in real time, the implementation of the exposition by sending photos or videos via iPad • Creates an archive of all digital material, already classified and organized.

  18. E-Commerce • Plans shootings and collects images from photographers via the most common cloud services (Box, Dropbox, etc.) • Allows you to organize the workflow and to control and validate images and video • Organizes all information in order to create the catalogue • Multi-lingual management • Publishes on storefront platforms like DEMANDWARE, HYBRIS, MAGENTO and other

  19. Disruptive Digital Technology BOARD • Images • Video • Documents • Metadata • Workflow • Collaboration • Real-time • On premise • Cloud • Hybrid • Web • Mobile • Integration • API • Innovative technology JAVA REACTIVE • Real-time service and feedback • Seamless integration with third party services • NoSQL and RDBMS to manage BIG DATA • Web and Mobile interface with advanced UX Experience • Hybrid cloud architecture for asset distribution on premise or in cloud • Power to manage billions of digital assets and structured information

  20. Our VISION The fashion industrytodaymovesmuchfasterthan the speed with which the digital information needed for its business isexchanged. Whooperates in this market needsto collaborate, share, discussmakesdecisionsin real time, visualizingideas, products, stores and competitors aswellashowtheir clients viewtheirproducts. The media chaos, in whichthese companies operate today, willgive way to simple and fast collaborative processesthat are real-time and safein order to be able to work wherever and atanygiven time. WARDA ischanging the way fashion industrywillseeitself. Our MISSION Wedeliver the best technology, allowing fashion and retail companies to use digital information along the wholevaluechain, givingthem the possibility to adhere to new, digital business modelsimmediately and costeffectively via potentfeatures for archiving, sharing and collaborating via web or mobile. WARDA’sdeeptechcompetenceiscombined with industryexperience and collaboration with some of the best internationalpartners, whichisgivingus a global experiencethatwewillbring to eachproject and innovation of the product. (*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam (*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam

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