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BEYOND THE PRINTED WORD

BEYOND THE PRINTED WORD. MOVING MAGAZINES AND KEEPING THEM IN SYNC WITH YOUR READERS. INSERT CLEVER DISPLAY COPY HERE. And do it again on the second line…. + he[a]ds + kickers + de[c] ks + banners + teasers + talking heads + blurbs / superblurbs + reverse kickers / hammerheads

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BEYOND THE PRINTED WORD

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  1. BEYOND THE PRINTED WORD MOVING MAGAZINES AND KEEPING THEM IN SYNC WITH YOUR READERS

  2. INSERT CLEVER DISPLAY COPY HERE And do it again on the second line…

  3. + he[a]ds + kickers + de[c]ks + banners + teasers + talking heads + blurbs / superblurbs + reverse kickers / hammerheads + bumpers + value-added[s] + sub-headlines + titles + cutlines + jumps / jumpheads + billboards + multi-deck headlines Display Copy Nomenclature

  4. THE BEST THINGS IN LIFE ARE 3’s And they told three friends… And so on… And so on…

  5. I’M OK, YOU’RE [NOT] OK Why is making readers feel bad somehow good for business?

  6. YOU’RE A POET AND YOU KNOW IT Wordplay, double entendres, bon mots and the art of the pun…

  7. PERTURBED LINES Or how to riff off and sort of rip off song, book or movie titles, lyrics and just about anything else…

  8. LOVE IT AND LIST IT And making sure you check it more than twice…

  9. ONE WORD TO RULE THEM ALL! Fail ! Not ! Dot… Dot… Dot…

  10. GATE-CRASHING Or how one of the most famous pieces of investigative journalism became an excuse to end every scandal with the word gate…

  11. lev·er·age: ˈlev(ə)rij,ˈlēv(ə)rij/ • con·tent1: kənˈtent/ WHAT’S YOUR ULTIMATE GOAL?

  12. ACROSS THE ‘MEDIAVERSE’ Cross-platform storytelling…

  13. BEGIN AT THE BEGINNING Think ‘story project’ not story article…

  14. INFOGRAPHICS Playing the numbers game…

  15. TWEET THIS SUCKA’! Use Twitter… Enough said…

  16. COME ON AND TEASE ME Using video to sell your words…

  17. + Highlight & Document the “process” + Reveal the story behind the story + Reveal the people behind the story + Bring by-lines to life + Hold something back Use The Power of Your People

  18. ONE STEP BEYOND… + Podcasting + Combining words & pictures + Audio enriched slideshows + Walk-throughs, Scouts & Set-ups + Editor / Contributor blogs + Ask Me Anything[s] + Twitter Chats

  19. COMMUNITY It’s more than just the name of an American sitcom…]

  20. RE-THINK & RE-PACKAGE It’s a different kind of ‘bundling’ than the one we’re most familiar with these days…

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