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How Advertising Works

How Advertising Works. Comprehending. Business, individuals, organizations and association. They want to sell something or to inform or educate the public.

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How Advertising Works

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  1. How Advertising Works

  2. Comprehending • Business, individuals, organizations and association. • They want to sell something or to inform or educate the public. • On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). • They consider their budget and what medium is most likely to be seen or heard by the target consumer. • Yes and No. people are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.

  3. 基础训练 P91 ADBCC

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