How to make a difference - Interactive round-table

1. How to make a difference - Interactive round-table Dr.EvangelosBekiaris CERTH/HIT Director MyCorridor Workshop : Mobility-as a-Service across borders February 9, 2018 @9:30 am - 2:30 pm

2. Topics & Interaction • How to interact: • Please log-in to menti.comand enter the numeric code • Wifi: • Network: OC Visitor • Password: OCwifiguest1748 • MaaS & public sector • MyCorridor Use Cases • Business Models • Towards a Euro-Mobility ticket

3. MaaS & public sector 1. How involved should transport authorities be in: • Integrated platforms for planning, booking & paying for a trip (MaaS app) • Car – sharing • Bike – sharing • Ride – hailing services • Travel information services (all modes) • Road traffic management Rate each one from:  -2- +2 

4. MaaS & public sector 2. How can transport authorities best support MaaS (select up to 3)? • Contacts/agreements • Financial incentives/disincentives • Regulation • Dialogue • No instruments needed • Other (please define) 3. MaaS successshould be rather (one option): • Policy-driven • Market-driven Choose the most applicable one (s) – more than one options applicable

5. MyCorridor Use Cases • The “Commuter” • The “Tourist” • The “Businessman” • The “Spontaneous user” • The “Mobility-restricted” user (i.e. user with disabilities) • The“elderly user” (i.e. medium IT literacy level) Actors interacting with One-Stop-Shop (clustered below per way of interaction) • Travellers(of any type) • Service providers (Mobility, Infomobility, Content Provider, Technology Provider, CRS, TM2.0) • MaaS Issuer/ Aggregator • Payment facility • Government/ Authorities/ Policy makers –(mainly for business model editing)

6. MyCorridor Use Cases – For Travellers • User Login/Register/ Authentication • Profile set-up /edit • Personalised MaaS product selection and booking (trip planning included as an option) • Personalised Info support (added value services – athletic, touristic, cultural, health push personalised information) - Push notifications • MaaSproduct payment and voucher(s) issue • Redemption (use/validation) – Token consumption at Mobility service providers • Change/Cancelation • Traveller feedback (QoS monitoring) • Loyalty scheme/Rewarding

10. MyCorridor Use Cases – For MaaS Issuer/Aggregator • Matchmaking for MaaS product delivery (for travellers) • Overall Business Rules editing • Service performance ranking • Added value synthetic • Multicriteria Search • Back office synergies – Euro-Mobility ticket

11. MyCorridor Use Cases – For Payment Facility & Service Providers MaaS Payment Facility • E-money voucher to the traveller • Clearance - vouchers issue and distribution (to participating service providers) • Clearance – vouchers redemption Service providers • Service provider log in • Service registration • Service provider business rules editing

12. MyCorridor Use Cases – Questions 1. Which travellerprofiles should MyCorridor focus on? • The “Daily commuter” • The “Tourist” • The “Businessman” • The “Spontaneous user” • The “Mobility-restricted user” • The “Elderly user” (i.e. medium IT literacy level) • Other (please define) More than one options applicable

13. MyCorridor Use Cases – Questions 2.1Which of the following personal info do you think that are crucial for optimum MaaS product delivery? • (Usual) traveller behavior (preferable transport modes, transport schedules, favorite POI’s) • Mobility or other type of restrictions • Age • Gender • Nationality (for language settings) • Personal interests/hobbies (for added value services) • Relevance to most frequently applicable user cluster(tourist, commuter, …) • Payment method • Other (please define) 2.2 Which of them would you share without a concern? More than one options are applicable

14. MyCorridor Use Cases – Questions 3. Please rate the importance of the following characteristics when selecting MaaS: • Cost • Time • Comfort • Reliability • Social interaction (e.g. ride sharing) • Environmentally friendly • Other (please define) Rate from:  -2- +2 

15. MyCorridor Use Cases – Questions 4. Most important incentives for service providers to join MaaSplatform: • Increase revenues • Preserve business autonomy • Clear MaaS business proposition • Fair competition • Easy to join • Security & data protection for own users • Provision of feedback on service by the platform More than one options are applicable

16. Business Models - Convergence of two trends: TM2.0 & MaaS MaaS • Mobility products such as public transport, car and bicycle sharing, parking, taxi and paratransit are offered interchangeably to the traveller. Other car specific services such as e-mobility, tolling etc could be also included. • MaaS relies on the availability of data services and applications (infomobility) to support the user. • Traffic Management ensures quality of (car) travel by minimising travel times and accident’s risk. As such could be included in the MaaS suite of services. • Cross border interoperability is required to satisfy the European Traveller’s requirement for mobility TM 2.0 • TM2.0 ERTICO Platform originated in 2011 from TomTom and Swarco-Mizar and now regroups more than 20 members from all ITS sectors focusing on new solutions for advanced active traffic management • Aims to agree on common interfaces to facilitate the exchange of data and information between Traffic Management world and Navigation service providers • Aims at improving the total value chain for consistent management and traffic services Use TM 2.0 (TM 2.1) to enrich MaaS product Involve car as part of the product but promote modal shift & Facilitate seamless usage of urban and interurban road Use MaaS as a tool for multimodal demand management  From Road Traffic management and TM2.0 TO Multi modal Management (TM2.1 Framework)

17. Business architecture : The pillars of MY CORRIDOR eco-system Traffic Management Mobility Services My Corridor products Local bundles of mobility products; Cross border pay-as-you-go; TM2.0 product MaaSIssuer/Aggregator Channels Payment facility (mobility tokens) Infomobility (content) services

18. Promotion & Socially responsible travellerstrategies Examples of strategies: • Incentives • Loyalty scheme • Promotion campaigns (for example, if you use park & ride during peak hours you get 3$ voucher) • Pricing • Scaling discounts (i.e. the more you use the system the less you pay) • Added value services (i.e. combination of mobility services or combination with other products – for example theater tickets – may lead to optimized costs) • Taxation • Tax reductions or Urban tolling discounts because of desired travelling behaviour • Socially responsible behavior • Calculating CO2reductions by Eco driving • Comparing environmental benefits because of modal shifts • Crowdsourcing rewards, for example: Rewards for providing FCD

19. Business Models - Questions • What is the potential impact of integrating interactive traffic management (TM2.0) on the success of MaaS? • What is the potential impact of MaaS deployment on multi modal traffic management? Rate: -2:No impact – +2:Vast impact Rate: -2:No impact – +2:Vast impact

20. Towards a Euro – Mobility ticket • Through the mobility tokens and e-payment services, users will be able to pay and purchase mobility products, essentially comprising of Mobility Tokens (e-money vouchers). • Users will be able to use (redeem) their mobility tokens at the different mobility services (regional and urban PT schemes, parking lots, car and bike sharing). • To do so, the system should produce a “Euro-Mobility Ticket” that will allow users to use a mobility service and service operators to validate thatthis ticket corresponds to an already paid service.

21. Towards a Euro – Mobility ticket • Which is the main barrier to the development of the Euro Mobility ticket? • Technical • Commercial • Regulatory • Other (please define) • Is it needed? Yes/No Please select only one option

22. Thank you for your participation & feedback!