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TFLEx Transit Finance Learning Exchange September 9, 2008

TFLEx Transit Finance Learning Exchange September 9, 2008. TFLEx – THE NEXT GENERATION LYDIA GROSE, MANAGER, TRACK AND CIVIL ENGINEERING SOUTHEASTERN PENNSYLVANIA TRANSPORTATION AUTHORITY (SEPTA). Agenda. Setting the stage -- a new workforce

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TFLEx Transit Finance Learning Exchange September 9, 2008

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  1. TFLEx Transit Finance Learning Exchange September 9, 2008 TFLEx – THE NEXT GENERATION LYDIA GROSE, MANAGER, TRACK AND CIVIL ENGINEERING SOUTHEASTERN PENNSYLVANIA TRANSPORTATION AUTHORITY (SEPTA)

  2. Agenda • Setting the stage -- a new workforce • Your stories – challenges, successes, questions and group discussions

  3. Workforce Realities • Baby boomer retirements & industry impact • Specialized skills & talents • Transit’s image • Shared crises – not just transit • Limited worker pool

  4. Strategies for Attracting Young Talent to Careers in Public Transportation • What is the issue? • Why should we care? • Strategies for Reaching the Next Generation

  5. What is the issue? • Baby Boomers are retiring in record numbers • Positions will need to be filled at all skill levels • Emerging talent that will fill these positions generally operate much differently than Baby Boomers and have different expectations

  6. Why Should We Care? • Organizational Goals • Recruitment • Retention • Management Style

  7. Baby Boomers (age 43 and up) • Optimistic • Hardworking • Take Pride in QualityService • Expect Loyalty

  8. Gen X (age 27 – 42) • Communicate Electronically • Value Independence • Technically Savvy • Results vs. Process Oriented

  9. Gen Y (age 26 and under) • Confident and Self-reliant • Want Praise • Seek Results/Rewards Quickly • Work Should be Fun

  10. Are you willing to relocate upon graduation?

  11. What is Important?

  12. What type of compensation attracts you to an employer?

  13. What is your expectation upon entering the workforce?

  14. How Do We Keep PACE? Personal Commitment Access Communication Engagement

  15. Personal Commitment

  16. ACCESS

  17. Access • Interactive Web-Sites

  18. Website

  19. Access • Interactive Web-Sites • Blogs

  20. Access • Interactive Web-Sites • Blogs • iPods and Podcasting

  21. Access • Interactive Web-Sites • Blogs • iPods and Podcasting • Social Networking Sites

  22. Access • Interactive Web-Sites • Blogs • iPods and Podcasting • Social Networking Sites • Institutional Spam

  23. Access • Interactive Web-Sites • Blogs • iPods and Podcasting • Social Networking Sites • Institutional Spam • More than a Job Fair! • Virtual Career Fairs

  24. Communication • Learn how young talent communicates • Start an “edgy” print and internet campaign • Use environmental issues and technology challenges as selling points • Revise job bulletins • Branding-get noticed

  25. Communication • Learn how the next generation communicates • Translate this text message • WB • HRU ? CN U EM UR WRK NLT COB TH • TSTB • THNQ GTR

  26. WBWelcome Back • HRU ? CN U EM UR WRK NLT COB TH • How are you? Can you email me your work no later than close of business Thursday? • TSTBThe sooner the better • TNQ GTRThank you. Got to run.

  27. Communication …versus this job bulletin Company Overview:We are a fun, diverse group of young people building some amazing web applications. The atmosphere is relaxed, yet focused - geared more towards efficiency and getting the job done rather than meetings and strict work hours. Spongecell is well funded, and provides full health and dental benefits.Position Overview:As Spongecell’s Marketing Manager you will play a lead role in helping to develop and communicate our brand message by communicating directly with clients, coordinating sales support efforts, developing marketing and press collateral and working with the executive team on marketing strategy. This position is based in our New York City office.

  28. Communication • This job bulletin… General Responsibilities: This person is responsible for professionaland managerial work in developing and directing the programs and services of the Metro Transit Utility Marketing & Customer Unit. This work, under the general supervision of the Transit General Manager, involves significant responsibility for developing, directing, coordinating, implementing and monitoring area-wide transit system marketing and customer services activities; and serving as member of Metro's Senior Management Team.

  29. Engagement • Partner with high schools and youth-oriented non-profits • Facilitate the development of university consortiums • Two - way mentoring • Make work environment stimulating and fun • Give them respect and offer responsibility • Listen and adapt to what attracts young talent • Best Practice: COMTO

  30. Conclusion • The Workforce is Changing Faster than the Industry is Keeping Up • What young talent will demand is what others want and it is good for the organization as a whole • There are things that can be done today to keep PACE with the future workforce

  31. Conversations and Discussions • Successes and challenges • Collaborations and sharing • Stories and best practices • Innovations and lessons learned

  32. Contact Information: • Lydia C. Grose Manager, Track & Civil Engineering Southeastern Pennsylvania Transportation Authority 1234 Market StreetPhiladelphia, PA 19107-3780Phone: (215) 580-8255 Fax:(215) 580-8282 E-mail: lgrose@septa.org

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