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NEW MEDIA: uh, say what?. m ethods in public humanities m arch 2010. Two Perspectives. New media art : projects that make use of emerging media technologies and are concerned with the cultural, political, and aesthetic possibilities of these tools.
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NEW MEDIA: uh, say what? methods in public humanities march 2010
Two Perspectives • New media art: projects that make use of emerging media technologies and are concerned with the cultural, political, and aesthetic possibilities of these tools. • Social Media/Web 2.0/3.0: A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
Net Art/Electronic Literature • http://www.yhchang.com/ • Young-Hae Chang Heavy Industries • Art game: Home • Rhizome.org
Social Media as Virtual Playground • Twitter • Digg, reddit • Youtube, vimeo, • Flickr, picasa, photobucket, etc • Myspace, facebook
slacktivism • "Slacktivism" is an apt term to describe feel-good online activism that has zero political or social impact.
Social Media As A Mobilizing Tool • Twitter: get updates from court, on the ground • Digg, reddit: get more exposure • Youtube, vimeo-testimonials • Flickr, picasa, photobucket, etc • Myspace, facebook - petitions, faxes, call-ins • Blogs: more testimonials, spread the word • http://www.citizenorange.com/orange/2009/08/let-america-be-america-again--.html • http://thebiggestlittle.org/?cat=8
Brave New Films • Began as a traditional film studio focused on creating politically charged feature length films distributed on DVD • In late 2006, switched completely to being an on-line film studio distributing their content solely on youtube and advertising through email lists, blogs, etc.
Institutional Changes • Timeliness of video releases • Cheaper production equals more programming • Access to diverse audiences • More opportunities for community collaboration • http://www.intheirboots.com/itb/episodes/season-2/silent-partners.html
Matching Form & Content • What type of projects would work best and make more use out of new media/social media technology? • With Abandon project
Net Art V. Social Media? • Participatory culture • Cultural elite, cultural underclass
AAM Accreditation • To participate in the AAM Accreditation Program, a museum must: • Be a legally organized nonprofit institution or part of a nonprofit organization or government entity • Be essentially educational in nature • Have a formally stated and approved mission • Use and interpret objects and/or a site for the public presentation of regularly scheduled programs and exhibits • Have a formal and appropriate program of documentation, care, and use of collections and/or objects • Carry out the above functions primarily at a physical facility/site • Have been open to the public for at least two years • Be open to the public at least 1,000 hours a year • Have accessioned 80 percent of its permanent collection • Have at least one paid professional staff with museum knowledge and experience • Have a full-time director to whom authority is delegated for day-to-day operations • Have the financial resources sufficient to operate effectively • Demonstrate it meets the Characteristics of an Accreditable Museum
New Media + Museums=Friends? • Museums as places of social change? • Proactive or reactive? (StoryCorps article)
Story/Artifact/Audience Rich? • how can a museum be story/audience/artifact rich? • can new media help close that hole? • what new holes does it create?