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Trade Promotion Instruments

Trade Promotion Instruments. Lynn Shaw ChamberLink International Trade Centre Manchester. Programme. Objectives for the session Overview of trade promotion Why do we undertake trade promotion Designing a service/programme Examples of trade promotion services and programmes. OBJECTIVES.

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Trade Promotion Instruments

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  1. Trade Promotion Instruments Lynn Shaw ChamberLink International Trade CentreManchester

  2. Programme • Objectives for the session • Overview of trade promotion • Why do we undertake trade promotion • Designing a service/programme • Examples of trade promotion services and programmes

  3. OBJECTIVES • What do you want to achieve from this session?

  4. OBJECTIVES • Define what we mean by trade promotion • Review objectives for organisation and customers • Design a framework for developing new services/programmes • Get new ideas!

  5. TRADE PROMOTION • What do we mean by trade promotion? • Working in 2 groups list the activities you would consider as trade promotion instruments

  6. What are our objectives as an organisation? What are our customers objectives? Why do we undertake trade promotion?

  7. Design a Framework (1) • Set out objectives for the organisation • Identify the target customers • Identify benefits for customers ( to meet their objectives) • Identify potential partners

  8. Design a Framework (2) • Review budget • Draft outline programme/service • Review promotion • Test product/service with small group • Obtain feedback from customers, delivery staff and partners

  9. Design a Framework (3) • Refine service/programme • Produce final budget • Launch service/programme • Monitor performance against objectives and budget • Refine/monitor

  10. Group Exercise • Group 1 – design a programme to assist companies to target Japan • Group 2 – design a programme to assist companies in the Creative Industries sector to become exporters

  11. Group Exercise • Feedback from each Group • Outline objectives set • Describe the programme, partners, costs

  12. Objectives To identify new potential exporters To raise their awareness of the benefits of exporting To get them to join the development programme Methods Identified target companies Free new exporters workshop Company case studies Advisers to follow-up Case Study – New Exporters

  13. Examples • UK Trade & Investment • OCCI - The Osaka Chamber of Commerce and Industry – • International Trade - Export Club and Events • http://www.handelskammaren.net/item.aspx?id=321

  14. Examples • http://htsi.hts.dk/site/frames/2ndlevelframe.asp?PK_Link=55888 • Sheffield Chamber of Commerce and Industry – Representation • Liverpool Chamber Commerce and Industry • The London Chamber of Commerce and Industry

  15. Celebrate Success

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