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How to Create a Magnetic Video Script So You Can Easily Attract Your Ideal Clients. With Kathy Sciere The Video Marketing Mentor. Step #1. Warm welcome Establish credibility. Step #2. Position yourself as the expert in your niche. Step #3. The big promise What’s in it for them. Step #4.
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How to Create a Magnetic Video Script So You Can Easily Attract Your Ideal Clients With Kathy Sciere The Video Marketing Mentor
Step #1 • Warm welcome • Establish credibility
Step #2 Position yourself as the expert in your niche
Step #3 • The big promise • What’s in it for them
Step #4 Share your story
Step #5 Identify the pain/problem your ideal client is facing
My Ideal Client Is this you? • Frustrated • Hate to write, or think you can’t write • Freeze when staring at a blank screen
Step #6 Provide a solution and hope
Ninja Scripting Secrets #1 Preparation Who is my target? What do I want them to … THINK FEEL DO
Ninja Scripting Secrets #1 Preparation • Decide on your key messages • Limit of 3-4 points • Keep it simple!
Ninja Scripting Secrets #2 Start writing • Keep it conversational • Write for the ear • Short clear sentences
Ninja Scripting Secrets #3 Make it personal Use words such as You We Us
Ninja Scripting Secrets #4 Just spit it out! • Say it out loud • Record it • Instant script!
Step #7 Call to action: “What you want to do next is _________”