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RACE and ROSTE Client Relations Methods

RACE and ROSTE Client Relations Methods. Kevin M Brett J454 April 10, 2013. RACE Method. Research Action Planning Communication Evaluation. Research: More Than a Hunch. Primary – New and Original Descriptions and Measurements Secondary – Review of Existing Literature and Data Bases

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RACE and ROSTE Client Relations Methods

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  1. RACE and ROSTE Client Relations Methods Kevin M Brett J454 April 10, 2013

  2. RACE Method • Research • Action Planning • Communication • Evaluation

  3. Research: More Than a Hunch • Primary – New and Original Descriptions and Measurements • Secondary – Review of Existing Literature and Data Bases • Mixed Method: Qual & Quan • Qualitative – Soft; To Describe • Focus Groups • In-Depth Interviews (Coded) • Ethnographic Research • Quantitative – Hard; To Measure • Telephone Surveys • Internet Surveys • Intercept Surveys • Piggyback Surveys

  4. Action Planning • What are your client goals/objectives? • What needs to be accomplished? • What is the time frame? • What is the budget? • What is doable? • How will It be done? • Client Presentations: May 20-22; Class Presentation: May 29

  5. Communication • What is/are the messages? • Who is/are the audience(s)? • What is the best means? • Conventional? Digital? Both?

  6. ROSTE: Method of Client Relations • Research • Objectives • Strategies • Tactics • Evaluation

  7. Objectives: How to Achieve the Goal • Correspond to organizational goals. • Must be measurable and have defined time frames • Must be informed by research. • Example: “To grow the online community by 20 percent in the next three months.”

  8. Strategies: Plan of Attack • How much: Resources? Time? Talent? • What will you do? • What will you NOT do? • What is the intended end result?

  9. Tactics: Carrying Out the Plan • What are your tools? (conventional, digital) • Interviews, digital cameras, Final Cut Pro • Video Targeting Active/Retired Military • Freshman orientation deliverables • Volunteer/Recipient “Story bank” with interesting art

  10. Evaluation: Measuring Success? • Did We Change the Landscape? • How do we know? (e.g., follow-up qualitative, quantitative, primary, secondary) • More students using Eugene Airport? • Greater utilization of SheerID tool? • More Hispanics served by FFLC?

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