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Chapter 13. Distribution Management Sterling Brown Javier Landivar Terry Lovett . Outline. Channel of Distribution 11 C’s Selection of Intermediaries The Distributor Agreement Channel Management Gray Markets Termination of Channel Relationship E Commerce. Channel of Distribution.
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Chapter 13 Distribution Management Sterling Brown Javier Landivar Terry Lovett
Outline • Channel of Distribution • 11 C’s • Selection of Intermediaries • The Distributor Agreement • Channel Management • Gray Markets • Termination of Channel Relationship • E Commerce
Channel of Distribution • Direct • Intermediaries • Outside Distribution
Physical • Transactional • Informational
Question? What are some of the 11 C s???
Channel Design • External • Customer Characteristics • Culture • Competition • Internal • Company Objectives • Character • Capital • Cost • Coverage • Control • Continuity • Communication
Competition • Partners capable of developing markets • Chose companies based on the market • Distribute through a “required” outlet
Capital • Costs • Coverage • Intensive – largest number of intermediaries • Selective- small number of intermediaries • Exclusive- single intermediary
Control • Continuity • Communication • Social distance • Cultural distance • Technological distance • Time distance • Geographical distance
Question? What are the types of intermediaries???
Selection of Intermediaries • Types of Intermediaries • Distributor • Agents • Indirect exporting • Direct exporting • Integrated exporting • Commissionario • Del credere agent
Sources for finding Intermediaries • Governmental Agencies • Private Sources Screening Intermediaries Goals and strategies Size of firm Financial strength After sales service capabilities Performance Professionalism
Distributor Agreement • What is it? • Aspects of the Distributor Agreement • Facilitating payments
Channel Management • Two independent entities with a common goal. • Clear expectations • Open communication • Need for advisory councils
Grey Markets • Parallel Importation • Conditions that promote grey markets • Price segmentation • Exchange rate changes • Decrease of trade barriers • Examples
Terminating the Channel Relationship Reasons Distribution Life Cycle
E - Commerce • Trillions of dollars by 2012 • Benefits • Buyer information • Mass Markets • Examples • Ebay, Priceline, Shoplet • Challenges • Shipping • Privacy • Fraud • Lack of internet access • Taxes • Government Regulations
Chapter 13: Distribution Management Questions?
Chapter 16 Global Logistics and Material Management Sterling Brown Javier Landivar Terry Lovett
Outline • Supply Chain Management • Transportation Issues • International shipment • International Inventory • International Storage • International Packaging • International Logistics
What is International Logistics? • Movement of materials in the international market • Two phases • Materials management • Physical distribution • Three concepts • System • Total Cost • Trade off
Transportation Issues • Infrastructure • Modes of Transportation • Ocean • Air • Choosing the Mode of Transport • Transit time • Predictability • Cost • Noneconomic Factors
International Shipment • International shipment involves multiple types of carriers: Truck, rail, or vessels. • Documentation for international shipment is complicated and it can be a trade barrier.
Documentation • Most exports fit under the general license but certain goods and data required a especial validated license to export. • In the most simple form of exporting, the only documents needed are a bill of landing and an export declaration. • For example an export declaration can be obtained in the United States from the Census Bureau.
Assistance with International Shipment • International Freight Forwarder • Customs Brokers
International Inventory • Inventories tie up major portions of corporate funds. Inventory carrying cost can easily comprise 25 percent or more of the value of the inventory. • Just-in-time inventory policies minimizes the volume of inventory by making it available only when it is needed for production processes. • Three Factors: the order cycle time, desire customer service levels, and the use of inventory as a strategic tool.
International Inventory Issues • Order cycle time. • Desire customer service levels. • Inventory as a strategic tool.
International Storage • A stationary period is involved when merchandise becomes inventory stored in warehouses. • Customer expect quick response to orders and rapid delivery. • Companies may be required to locate distributors around the world to satisfies the customers needs.
International Storage Issues • Storage Facilities • Outsourcing • Foreign trade zones
International Packaging • Packaging is instrumental in getting the merchandise to the ultimate destination in a safe, maintainable, and presentable condition.
International Logistics: Management • Centralized Logistics Management • Decentralized Logistics Management • Contract Logistics
International Logistics • The Supply Chain and the Internet • Logistics and Security • Recycling and Reverse Logistics
Chapter 16: Global Logistics and Material Management • 1. What is international logistics? How can it increase the efficiency of the company? • 2. What is supply change management? How an international marketer can benefit from its proper management? • 3. What are the common export/import documentation we are aware of? Explain their usefulness in exporting.
Chapter 16: Global Logistics and Material Management Questions?