1 / 9

Private Label Branding – Not Just for Manufacturers Anymore!

Private Label Branding – Not Just for Manufacturers Anymore!. Dale Parmenteri , Balester Optical, Moderator. Click to edit Master title style. With thanks to Panelists: Daniel Crespo IOT America Norm Kester , Quantum Innovations Ron Kroll, Innovations Digital

base
Download Presentation

Private Label Branding – Not Just for Manufacturers Anymore!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Private Label Branding – Not Just for Manufacturers Anymore! Dale Parmenteri, Balester Optical, Moderator

  2. Click to edit Master title style • With thanks to Panelists: • Daniel Crespo IOT America • Norm Kester, Quantum Innovations • Ron Kroll, Innovations Digital • Jeff Szymanski, Toledo Optical • Lloyd Yazbek, Central Optical

  3. Introductions Intros of lab panelists and success stories. Intros of lab supplier panelists, the business, the private label products offered the impact these products have had for labs in the marketplace.

  4. Questions for Lab Panelists • What factors made your lab decide to offer private label lenses and or coatings? • How do you position and price your private label products? • Are your private label products priced as “premium” or as conventional products? or • Do you offer private label products at a lower/economy price point? • What was your implementation strategy, did you release vendor-branded products first?

  5. Questions for Lab Panelists, continued • How have your private label products been received by the ECP? • Have you experienced conflict or pushback from your branded vendors? • How do you market private label products alongside vendor- branded products? • Will you be offering more private label products in the future?

  6. Questions for Lab Supplier Panelists • How many labs are offering private label products? • How many retailers and self-consuming entities are using private label products? • Is “private label” a growing sector of the marketplace and how fast is it growing annually? • Do you offer marketing support for your products?

  7. Questions for Labs and Supplier Panelists • What is your perception of brand by the ECP? • What is the consumer’s perception of brand? • Are there any difficulties with private label product’s acceptance by managed care? • There is so much product in the marketplace, how do you make your product stand out from the crowd? • What do you see in the future for private brands?

  8. Thank you for attending! We look forward to receiving your feedback. Please help the Optical Lab Division provide meaningful sessions in the future and respond to the survey you’ll receive in email.

More Related