Central Contractor Registration (CCR) and Dynamic Small Business Search (DSBS) Database

1. Marketing Your Firm Central Contractor Registration (CCR) and Dynamic Small Business Search (DSBS) Database Presented by Ms. Marichu Relativo Procurement Center Representative (PCR) Office of Government Contracting (GC) -- an advocates on behalf of small business in the federal procurement world. www.sba.gov

2. Why Update Your Profile? • Federal agencies utilize the CCR database when conducting market research • Search by NAICS codes, key words, socioeconomic groups (i.e., HUBzone), locations, etc. • Review bonding capacity, past performance history • Prime contractors • For teaming arrangements – Joint Venture (JV) • For subcontractors and suppliers • State & City Government Agencies • Possible sources https://www.bpn.gov/ccr/ www.sba.gov

3. Market Research by Govt • Why? • Required by Federal Acquisition Regulations (FAR) • Determine available sources • When? All acquisitions • Where? • Dynamic Small Business Search in CCR - https://www.bpn.gov/ccr/ • GSA Advantage - http://www.gsa.gov • Buy Alaska – www.buyalaska.com • PTAC Alaska - http://www.ptacalaska.org/ • SBA Alaska District & PCR (Marichu Relativo) • Yellow Pages & Google www.sba.gov

4. Searching in the CCR www.sba.gov

5. Dynamic Small Business Search http://dsbs.sba.gov/dsbs/search/dsp_dsbs.cfm www.sba.gov

6. Dynamic Small Business Search Search by NAICS Codes, Key Words, Location www.sba.gov

7. Search Results. Firms in Alaska that has the key word “Janitorial” in their Profile. www.sba.gov

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10. This section indicates the firm has JANITORIAL past performance experience. List can be from federal, state, city, private, and residential work performed. Include dollar value. www.sba.gov

11. Sample of an incomplete Profile. Hint: Make it easy for the agency to want to do business with your firm. www.sba.gov

12. What to Include in Profile? • Link to Company Website - See Buy Alaska • GSA Contract Number – Another Source • Capability Narrative – “Your 7-Second Elevator Pitch” • Special Equipment – Dump truck, Forklift, Doc Sorter • Bonding Capacity • Required for Construction/Optional for Services • Past Performance History – References • Identify the project, dates, dollar value, client information • List federal, state, city, private projects (completed/ongoing) • Expanded in your website & Statement of Qualification (SOQ) www.sba.gov

13. Sample Key Words GIS, LIDAR, Janitorial, House Keeping, Grounds Maintenance, Runway Lighting, HAZMAT, Roofing, Paving, Topo Survey, Aerial Survey/Photography, Laundry, Septic, Dirt work, Excavating, OTIS Elevator, Historical Renovation, Catering, Remote Site Camp, Mapping, Land Surveyor, Marine Construction, Dredging, Coastal Erosion, Demo, Mine Reclamation, Fish Migration Study, Boat Charter, John Deere, Fire Suppression, HVAC, Arctic Cat snowmobile, Court Reporter, Medical Transcriber, Video Production, SABER, BOS, Warehousing/Storage, Waste Management/Collection, Green Supplies, Wind Turbine, Heavy-equipment Rental, Plant Nursery, Tree-Cutter, Logging, Site Preparation www.sba.gov

14. Updating Instructions • SBA Profile is located in the Dynamic Small Business (DSBS) access by CCR website: www.ccr.gov • To get to that database, log into your CCR record (click on Update/Renew CCR registration and use DUNS and TPIN numbers) • Click on ‘Validate/Save Data’ on any page to get to the end (even if no changes were made) • Down towards the bottom right of screen are two boxes. Click on the box “SBA Profile” • Click on “Must Enter Mandatory Data” • Review that data then click “Save/Next” • Click on “Continue” • Review and “Save/Next” • For assistance, contact the PTAC office www.sba.gov

15. Marketing to the Agencies • One-Page Statement of Qualification (SOQ) • Your 7-Second Elevator Pitch in writing • Brief info of capability, size of business, DUNS, NAICS codes, current/previous customers, website • KISS – “Keep It Simple (Sister/Sir)” • Expanded Version SOQ • Detailed info of company information, projects, pictures • Hand-out during capability briefing (meeting) with agencies • Business Cards • Similar information from the one-page SOQ • Utilize the back of the card www.sba.gov

16. Helpful Tips • Know Your Brand (specialty) • Marketing – “Best thing since slice bread” • Packaging – The “wow” factor • Service/Accessibility – Make it easy for the customer • Target Your Audience (customers) • Medical, Maintenance, Communications (IT) • Request for a vendor demonstration or meeting • Patience is a Virtue • “Don’t let them see you sweat” • Be professional at all times www.sba.gov

17. Additional Assistance • Local District Offices and Resource Partners • SBA Guam Brand Office – Ken Lujan (kenneth.lujan@sba.gov) /Tel: 671-472-7277 • SBA Procurement Center Representative (PCR) – Hawaii, Guam & Pacific Insular Area – Larry Orr (Larry.orr@sba.gov)/ Tel: 808-474-7317 • Procurement Technical Assistance Center (PTAC) • http://www.guamptac.com/ • Small Business Development Centers www.sba.gov/sdbc/ • Small Business Specialists (SBS) www.acq.osd.mil/sadbu www.sba.gov

18. Questions? Thank you Ms. Marichu Relativo Tel: 907-250-3643/4022 Email: marichu.relativo@sba.gov http://www.sba.gov/aboutsba/sbaprograms/gcbd/index.html http://www.sba.gov/ www.sba.gov