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Planning Guide. Day-to-Day Contact. Your Day-to-Day Sponsorship Contact will guide you throughout the planning and execution of your ESPYS sponsorship. This person will serve as your main point of contact within ESPN and can connect you, as necessary to the broader ESPYS Team.
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Day-to-Day Contact Your Day-to-Day Sponsorship Contact will guide you throughout the planning and execution of your ESPYS sponsorship. This person will serve as your main point of contact within ESPN and can connect you, as necessary to the broader ESPYS Team. Day-to-Day Sponsorship Contact: Name: Stephanie Bonk Office: (646) 547-5206 Email: Stephanie.Bonk@espn.com
Table of Contents Sponsor Checklist Category Exclusivity & Guidelines Logo Usage/Brand Guidelines TV & Event Schedule On-Air Digital Print Promotional Support On Site Sponsor Activation ESPYS Celebrity Golf Classic Gift Bags Tickets & Hospitality Public Relations Contacts
Sponsor Checklist KEY Audio Digital On-Air On-Site Print
Category Exclusivity & Guidelines Category: • Please respect the category definition of all fellow sponsors (listed on the following page) Use of Rights: • We strongly support sponsors’ utilization of their rights to ESPYS marks in advertising and promotions to maximize association with the event • All marketing activities MUST receive prior approval from ESPN.These activities include, but are not limited to, all cross promotions, advertising, and any use of the ESPN and ESPYS brand marks Approvals: • Please allow three to five business days for approval.We cannot turn around approvals in 24 hours • Cross promotions with other ESPYS sponsors are encouraged. However, cross promotion with non-sponsors is not permitted
Category Exclusivity & Guidelines • **Additional sponsors will be added as agreements are finalized**
TV & Event Schedule TV Schedule (All times are EST and subject to change. Please consult your local listings.) Event Schedule (All times are PST and subject to change.)
On-Air Please see next page for all formatting/trafficking specs Questions regarding your on-air elements above? ***Please contact your ESPN on-air account reps***
On-Air Submission Guidelines: On-Air Elements TRAFFICKING: Billboards, logos and audio copy must be trafficked to: espnsponsorship@espn.com Questions regarding traffic procedures can be addressed to Mary Schnabel / Mary.L.Schnabel@espn.com
On-Air Submission Guidelines: On-Air Elements TRAFFICKING/SEND COMMERCIALS TO: ESPN, INC. ATTN: Rich Faber 545 Middle Street Bristol, CT 06010
Digital Please see next page for all formatting/trafficking specs Questions regarding digital elements above?***Please contact your ESPN Digital Account Rep(s)***
Digital Technology Specifications Co-branded creative will be produced by the ESPN internet group Sponsor branded creative to be produced by the sponsor
Print – ESPN The Magazine **Please note new ad submission method** You may need to create an account using your email address and a password of your choosing. If SendMyAd is new to you, we recommend you take 10 minutes to run through the tutorial. After you upload and approve your ad, it must be approved by ESPN as the final step in the process. Once your ad has been approved or rejected, you will receive an automated email from: ESPN-Adproduction@sendmyad.com *Please direct technical questions to ESPN The Magazine* Jackie.Barredo@espn.com (860) 766-9201
ESPYS Celebrity Golf Classic Pacific Palms Resort at Industry Hills (Industry Hills, CA) Shotgun: 9AM - 7/15/14
ESPYS Celebrity Golf Classic Please provide the following information, so we can schedule your golf foursome accordingly: Please email completed golfer information form(s) to: Stephanie.Bonk@espn.com by June 13, 2014 For a complete schedule of events please visit www.espygolf.com
Gift Bags The ESPYS include sponsor product in the Celebrity Golf, Nominee/Presenter and ESPYS Experience gift bags: ***Any co-branded merchandise bearing the ESPN or ESPYS brand mark must be produced through ESPN Consumer Products to ensure all products are compliant with Disney ILS and product safety testing. Please let us know what you have in mind, so we can provide estimates and developmental timetables***
Public Relations • The following guidelines were developed for ESPYS Award sponsors and partners. Please note this is not meant to limit information sharing, but rather help control and coordinate the messaging and content being distributed to press and across social media channels. • GENERAL • ESPN will not do individual announcements as Sponsors are added to the event but may choose to execute one overarching release announcing Sponsors prior to the event • ESPN will provide several house photographers to secure images for Sponsors • ESPN will have a shot list prepared with all Sponsor requests so that photos and content are captured onsite • Sponsors should submit those requests at least 48 hours prior to event • ESPN will distribute select photos to Sponsors within 48 hours of the event • ESPN will provide Sponsor with images of athletes/celebrities interacting with Sponsor for Sponsor’s use in its advertising and promotion only if Sponsor has entered into an endorsement or other agreement with all athletes/celebrities depicted in such images • ESPN intends to post images of athletes/celebrities interacting with Sponsor on ESPN-controlled channels (e.g., espn.com, ESPN Twitter accounts, ESPN Facebook pages, Instagram, Google Plus). Sponsor may link to, re-post or re-tweet such images, however, Sponsor is solely responsible for obtaining any necessary licenses, permissions or clearances to do so • ESPN Public Relations will service photos to all general market media in an effort to garner press for the ESPYS, to include relevant sports, lifestyle and entertainment media • Sponsors are encouraged to share photos with endemic trades for their particular verticals (spirits, automotive media, etc.) Social Media & PR Guidelines
Public Relations Social Media & PR Guidelines • The following guidelines were developed for ESPYS Award sponsors and partners. Please note this is not meant to limit information sharing, but rather help control and coordinate the messaging and content being distributed to press and across social media channels. • RED CARPET • Photo and video requests should be submitted to ESPN to be captured by ESPN’s house photographers and videographers • SOCIAL MEDIA • ESPN’s social media team will be providing extensive coverage of all events related to and including the ESPYS • In order to keep those social media efforts organic, Sponsors will not be integrated into those social media feeds • Similarly, unless agreements are in place with specific talent, talent will not be asked to incorporate sponsor messaging into their personal social media feeds • Sponsors are encouraged to activate their own social media channels (e.g. re-tweeting, re-posting, etc.) on behalf of the ESPYS and their involvement with the event. For consistency, please use the tag #ESPYS
Public Relations Please note ALL Public Relations efforts require ESPN approval prior to the event. ESPN will coordinate PR efforts with sponsors in the following ways: • Review and approve sponsor-produced press releases • Coordinate ESPN executive interviews if requested by sponsors media team • Display sponsor press kits in the press center • Distribute press releases to appropriate trade, business and consumer media, or Public Relations sources ESPYS PR Contact: Jay Jay Nesheim JayJay.Nesheim@espn.com (647) 547-5839 ESPN PR Contact: Amy Phillips Amy.Phillips@espn.com (646) 547-5614
