Culture , the soul of the city

1. Culture , the soul of the city ——Urban culture and Urban Culture Construction Professor Hu Liang Cai Confucius Institute of Cape Coast University

2. Urban Culture Urban Culture Construction Constructing Urban Culture and enhanceing the city's core competitiveness in Ghana

3. The Meaning of Urban Culture The Content of Urban Culture Urban Culture The Structure of Urban Culture The Characteristics of Urban Culture The Function of Urban Culture

4. The Meaning of Urban Culture Urban culture is the combination of material wealth and spiritual wealth shared by members of urban society in a particular urban area and created in social practice.

5. The Content of Urban Culture Material order or material culture (Kumasi Ashanti Imperial Palace) Culture management system (National laws and regulations) Life and behavior culture (Customs and habits) Psychological concept culture (Outlook on world and life)

6. The Structure of Urban Culture City City made culture Culture made city Man made city City made man Culture Human Man made culture Culture made man

7. The Characteristics of Urban Culture Agglomerative The agglomeration of urban culture originates from the agglomeration of the city itself. 1.City is the "gathering place" of various cultural resources. 2.City is the cultural people's "gathering place"

8. Accra ,the capital city of Ghana and the largest city,national political, economic and cultural center,it is the largest “gathering place” of cultural resources and cultural activities in Ghana .

9. The Characteristics of Urban Culture Open and compatible The openness and compatibility of urban culture are determined by the developmental law of the city itself. The openness of the modern city itself covers cultural openness and compatibility.

10. Cairo is the capital and largest city in Egypt and the largest city in Africa. It is the political, economic, cultural and transportation center of most of the African countries and the Middle East. It’s long history and cultural openness and compatibility are unmatched by other Middle East cities.

11. The Characteristics of Urban Culture Radiant There are two main approaches to the radiation of urban culture: 1. From the urban area to the surrounding rural areas; 2. From the central city area to the suburbs or surrounding cities.

12. Kasoa market and some modern real estates in Kasoa. Kasoa Market Some modern estates in Kasoa

13. The Characteristics of Urban Culture Secular “Secularization” is relative to the concept of transcendence, that people are more concerned about the tendency of own life. 1. With the development of science, universalism and rational principles replace doctrine 2. Refers to a consumerism and hedonism, focusing on this life, not life after death.

14. Dubai,which is located in the Islamic world, is a modern international metropolis and the world's largest shopping center. Dubai's development process fully embodies the secularization of urban culture.

15. The Function of Urban Culture Social norms The culture of urban system regulates and restricts the behavior of members of urban society, urges people to act according to the established social norms, and restrains and punishes transgressions, and maintains the social order of the city, thus enabling the city to develop orderly.

16. The Ghana Police and the judiciary.

17. The Function of Urban Culture Social integration The dominant culture recognize by the majority of the members of the city represents the interests of the majority of the urban communities, Groups of interests, so that the city can be harmonious in development.

19. The Function of Urban Culture Entertainment 1. The development of urban culture promotes the continuous development of science and technology ,deverlops the knowledge level of the people, so that their intellectual level continues to increase; 2. Leisure culture and sports culture, gatherings as the representative of the mass culture and other forms of urban culture has greatly satisfy the needs of urban residents of entertainment and leisure.

21. Urban Culture Construction The Construction of the city, is the most difficult in cultural orientation, urban culture is the guide of the city’s construction .

22. Public cultural construction Material culture construction Environmental culture construction Urban Culture Construction Business culture construction Universal system Institutional Culture Construction Local regulations Custom of the city Cultural industry development Spiritual culture construction Cultivating Citizens' Quality

23. The Relationship between Urban Cultural Construction and Urban Development The construction of urban culture is the important content of urban development

24. The Relationship between Urban Cultural Construction and Urban Development By its nature, the construction of urban culture is the process of creating the city material and spiritual wealth The creation process of urban material wealth can be regarded as the development of urban economy and the construction of urban environment for the economic development. The process of urban spiritual wealth creation can be regarded as the construction of urban system and the construction of urban spiritual museums as a refrence centre.

25. Some monumental buildings in Ghana.

26. The Relationship between Urban Cultural Construction and Urban Development Urban culture construction is an important driving force of urban development

27. The Relationship between Urban Cultural Construction and Urban Development 1. Urban cultural construction contribute greatly for economic development ; 2. Urban cultural construction provides the necessary tools and means for economic development; 3. Urban cultural construction ensure the rationality of urban economic development and their management; 4. Urban cultural construction itself can bring economic value.

28. Constructing urban culture and enhance the city's core competitiveness in Ghana Establish the concept of cultural city Make use of the city’scultural resources to build city brand Actively transform urban cultural resources into urban cultural capitals Strengthening exchanges with foreign countries

29. Establish the concept of cultural city Culture is the manifestation of comprehensive national strength Culture is the core competitiveness of a city The big cities wins by their culture

30. Make use of city’scultural resources to build city brand Kakum National Park cultural resources Natural culture Kokrobite Beach Ashanti Imperial Palace Humanistic culture Kumasi Royal Museum Cape Coast Corner Slave Fort

31. Make use of city cultural resources to build city brand Highlight the characteristics of urban cultural resources to promote the image of the city The Vatican The Papal States If a city has no cultural characteristics and personality there will be no difference in the competitive advantage.it can not form a style, which is equivalent to no soul.

32. Case Study • Ashanti traditional architecture which is located in the northeast of Kumasi, is the great Ashanti civilization finally retained material evidence. Now the wood structure of the house has become first-hand materials of studying Ashanti human society and history,This unique cultural landscape has become Kumasi city brand.

33. Make use of city cultural resources to build city brand Utilize and Transform the City 's Historical and Cultural Tradition Historical and cultural resources is not only a city development of the country, but also the city's personality and taste lies. We should correctly handle the relationship between tradition and modern and do fusion, spiritual conversion Reconstruction of Wuhan Yellow Crane Tower

34. Case Study Cape Coast Slave Fort is Ghana's largest and most famous slave fort,it is now open for the "West African Museum"。It has become the city brand of Cape Coast,which is also one of Ghana's famous scenic spots.

35. Make use of city cultural resources to build city brand Pay attention to shaping the city's external cultural phenomenon Sydney Opera House: a unique culture that can not be imitated City image theory: From the cultural and image sense, thinking about the city's "overall design art" Urban architecture is a visible or tangible urban culture.

36. Architecture is solidified music;sculpture is the "city's eyes", which is the movement of the notes Addis Ababa African union Building New York Statue of Liberty

37. Case Study Ghana National Theater, this impressive modernist style architecture, was selected by the International Association of Architects "20th Century World Architecture Selection", has become one of the landmark buildings in Accra.

38. Case Study Sculpturesin the University of Ghana

39. Make use of city cultural resources to build city brand Utilizing the New Resources of City Culture ——Square Culture • Religious worship • Political rallies • Leisure and entertainment Beijing Tiananmen Square Square：The living room of city

40. The Value and Significance of Square Cultural Construction 1. To help shape the city's cultural image, show the city's cultural personality 2.To dig the local cultural resources and enhance local cultural taste 3.It is conducive to the formation of a good aesthetic cultural ecology, and strengthen the public's aesthetic awareness and cultural personality training.

41. Black Star Square ，which was built to commemorate the independence of Ghana.It is an important venue for the event, such as the National Day parade. Itis also a public leisure square.

42. Make use of city cultural resources to build city brand Expand the cultural impact of city celebrities Mandela's former residence in Soweto's West Orlando, where its transformed into the Mandela family museum.

43. Kumasi: Former United Nations Secretary-General Kofi Annan's birthplace.

44. Make use of city cultural resources to build city brand Creating City Spiritual Culture Ecology 1. University brand and reputation;Academic genre and urban reputation 2. Literature and art atmosphere 3. Urban spirit

45. Without a good spiritual and cultural ecology, the city will be the lack of spiritual and ideological moisture.There will be no soul and core competitiveness. Entrance of the University of Cape Coast

46. Actively transform urban cultural resources into urban cultural capital urban cultural capital Through a certain cultural planning and creativity, all resources of the city will integrate on cultural level,so as to enhance and create the city's value and image,increase the urban intangible assets, create effective economic value, and realize the integration between culture and economic，such as somecity-named film festivals.

47. Actively transform urban cultural resources into urban cultural capital Promote the integrationbetween urban cultural creativity and related industries The Water city —— Venice

48. Actively transform urban cultural resources into urban cultural capital Vigorously develop the cultural industry Cairo International Film Festival

49. Strengthen exchanges with foreign countries Foreign exchange is an important condition of world progress and an intrinsic requirement to promote globalization and diversity.

50. Confucius Institute of University of Cape Coast It is the first Confucius Institute in West Africa to feature urban construction, planning and cultural communication.It will greatly promote the common development of Cape Coast and Chinese cities.