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Learn about the motivations for volunteering based on McClelland’s Theory of Motivation. Explore how individuals seek affiliation, achievement, and power in their volunteer roles. Discover ways to engage and retain different types of volunteers, whether they are affiliators, achievers, or power-driven individuals.
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Motivations for Volunteering McClelland’s Theory of Motivation Nancy A. Gaston, CVA nancyg57@Comcast.net 360-574-0984
Affiliation • Enjoys being with people • Likes to show warmth • Wants to feel connected • Wants to be liked and included
Achievement • Likes to accomplish measurable things • Wants to solve the problem, come up with the solution • Enjoys innovation
Power, Influence • Seeks broad Influence, impact • Wants to make things better • Can identify and relate to powerful people
An Affiliator Says: • “They were great people to work with.” • “We still stay in touch.” • “The luncheon sounds like fun. Let’s go together.”
An Achiever Says • “We did it better and faster than ever before.” • “How much did they make last year?” • “I’ll skip the banquet. Just mail the award.”
A Power PersonSays • “We should invite the media to cover the event.” • “The mayor should hand out the awards.” • “I’d like business cards, please.”
Which Type Are You? What sort of job do you most enjoy?
What job needs to Be filled in your organization? What sort of person might enjoy doing it?
How would you retain… • Affiliators? • Achievers? • Power people?