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Presenting the business overview, target market, marketing mix, unique selling proposition, services offered, location, hours of operation, promotion strategy, pricing, and competition of Port City Handyman.
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Business Plan Presentation15% of your Business Plan Requirements: • Minimum 5 minutes, maximum 10 minutes. • Can be done on Power Point, Prezy, or any other form of presentation software Components: (see Port City Handyman) • Name, logo, slogan. • Business Overview • The 2 C’s • Target Market—CUSTOMER • COMPETITION • The Marketing Mix “4 P’s” • Product (Service) --- Include Unique Selling Proposition. • Place • Promotion • Price
Port City HandymanBusiness Overview • Owner: Mr. Warr • Form of Ownership: Sole Proprietorship • Location: 170 Prince William Street Saint John, NB • Phone: 652-JOBS (652-5718) • Number of Employees: 2 • Hours of Operation: Mon. to Sat., 7am – 7pm
Target Market • The single most expensive investment a person has is their home. Thus, homeowners are always looking for a craftsman that can provide a quality, professional job at an affordable price. • That is why homeowners in Saint John and its surrounding areas will want to use Port City Handyman.
Service DescriptionProduct • Unique Selling Proposition: Offering great service and affordability, Port City Handyman will handle anything from minor household repairs to larger renovation projects. Port City Handyman will book jobs at times convenient to the homeowner, with satisfaction guaranteed. • Why sweat the small things in life? Hire a professional to “Get the job done right”!
Service DescriptionProduct • Services Offered: • Add a wall, take down a wall, Base boards, Crown mouldingPlumbingShelvingChanging locksFlooring - Including and not exclusive to Laminate, hardwood, Tiles, Ceramic, Stone.Refinishing and repairing furniture
Place • Port City Handyman’s office is located at 170 Prince William Street, in Saint John, NB. Contact Mr. Warr via phone at 652-WORK to book a job, for a free quote, or any inquiries. • Port City Handyman will offer services in the following areas. Mileage will be charged for some outlying areas. The Greater Saint John Area Maces Bay/Dipper Harbour Grand Bay-Westfield Renforth / Rothesay Quispamsis Hampton
Promotion • Port City Handyman will rely mainly on word of mouth, with much business generated by satisfied customers making referrals. • Business Cards will be handed out to customers and placed strategically throughout the areas serviced by Port City Handyman. • Port City Handyman will be listed in the telephone book, as well as its Yellow Pages, under Household Repairs. • A once a week spring time ad (May) will placed in the Telegraph Journal’s Classifieds.
Promotion • BUSINESS CARD
Price • Price on a per project basis. • A FREE quote is available. Please call to make an appointment • Materials and supplies are not included, and will be billed separately. A receipt will be provided when payment is due.
Competition • Jack of all trades Homeowners • Wisemans Home Improvements • Poitras Renovations • Homestar • Sprague’s Home Repairs • A Handyman by Realpro • A1 Property Management and Renovations • Dave’s Renovations • Doucette’s Renovations • List a Task • Rick’s Renovations • Lonewolf Renovations • JR’s Home Improvement • Inside-Out Renos • Many “second job” jack of all trades people doing jobs “under the table”