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Learn how to expand your eCommerce business globally and increase sales by offering local checkout options, enabling cross-border payments, and optimizing shipping and logistics.
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eCommerce’s other 75 percent Solutions for Converting International Shoppers Ralph Dangelmaier, CEO BlueSnap Clint Reid, President, iGlobal Stores Karen Webster, President, PYMNTS.com
A $4 Trillion Opportunity Two part problem: Global Opportunity • 75% of US Merchants are NOT set up to sell cross border • eCommerce only 7% of commerce, mCommerce is 7% of eCommerce • eCommerce is growing at 20% worldwide • Enabling Cross-border Payments • Shipping & Logistics
“uSneaker” Current Profile Goal Increase sales Go global with local checkout Quickly & easily • Established, growing merchant since 2011 • Strong sales in US & Canada • Missing opportunities in other countries • 92% abandonment from outside the US & Canada ($10M lost sales due to lack of local checkout) • Losing 56% of sales because of surprising shipping fees
“uSneaker” - Options Two Options Build it Yourself Establish legal entity overseas Need local acquiring bank & processor Build checkout pages Accept local payment methods & currencies Present in Local languages Optimize for any device Calculate & remit local taxes Shipping, logistics, customs & duties • Build it Yourself • Partner
Lemonade Anyone? eLemonade
“uSneaker” - Partner Two Options Build it Yourself Establish legal entity overseas Need local acquiring bank & processor Build checkout pages Accept local payment methods & currencies Present in Local languages Optimize for any device Calculate & remit local taxes Shipping, logistics, customs & duties • Build it Yourself • Partner Go global, quickly & easily
Partner to increase sales Cross-border Payments Shipping & Logistics Reduce cart abandonment Reduce risk of unknown business costs Compliance with government regulations • Localized Checkout Experience • Increase payment conversions with multiple acquiring banks • Ease of integration
BuyNow Checkout: Any device Smarter Payment Gateway
Cross Border as a Service • Dynamic hosted checkout pages in 180 countries, 30 languages, 60+ currencies, 110 payment types • Dynamically localized checkout experience for higher sales conversions • Optimized for any device Smarter Gateway
BlueSnap Easy Integrations 3rd Party Integrations & Complimentary Services • Shopping Carts • Shipping & Taxes • Additional Integrations • Conversion Optimization Tools, Purchase Social Sharing, Store-front & CMS Integrations, Media Buying & Tracking, Payout partners and others • Business Tools • Complimentary services, such as shopping cart recovery and BI for eCommerce to help merchants grow their business.
BlueSnap is More than a Gateway Flexible Subscription Engine Catalog Support Digital Distribution & License Key Management Robust eCommerce tools Dynamic Marketing Tools to increase order value Intelligent Payment Routing
Partner to increase sales Cross-border Payments Shipping & Logistics Reduce cart abandonment Reduce risk of unknown business costs Compliance with government regulations • Localized Checkout Experience • Increase payment conversions with multiple acquiring banks • Ease of integration
There are hundreds of different eCommerce platforms, from plug and play to custom builds. They all have one thing in common:their efforts are focused on US domestic sales and not cross border transactions. Why do eCommerce companies need technology and logic to sell internationally? eCommerce platforms are not built for cross border logistics or payments. So how do you overcome that barrier?
iGlobal Stores and BlueSnapEnhance Cross-Border eCommerce Landed Cost FX & Payments Billable Weights Item Restrictions Alerts and Messaging Fraud Prevention Shipping Services Country Localization
Note: Examples of standard UPS charges.1 US Dollar = 0.60 GBP British Pound Sterling.UPS UK Disbursement Fee 11.00 GBP minimum or 2.5%, whichever is greater. Shoes Shipping (UPS Duty on Men's Shoes, Leather (8%) Disbursement Fee (11 GBP) Prepayment Fee VAT on Product (20%) VAT on Shipping (20%) VAT on Duty (20%) VAT on Disbursement (20%) Total • $79.95 • $44.95 • $6.40 • $18.33 • $15.00 • $15.99 • $8.99 • $1.28 • $3.67 • $194.55 USD £47.97 £26.97 £3.84 £11.00 £9.00 £9.59 £5.39 £0.77 £2.20 £116.73 GBP iGlobal Stores Landed Cost Calculation: product+shipping+dutyand tax+frontand backend fees Landed Cost Intelligence
RIP Service(Restricted International Products) Control Restricted Products and Brands. The RIP service allows you to restrict product by country, category, keyword, brand, sku and delivery method.
Whether you have complete data or not WEIGHTASSIMILATION Our proprietary, rules-driven weight assimilation services help to ensure the most accurate international shipping weights and dimensions for all orders.
Conclusion Goals Outcome $3.2M increase in sales Entered 30 new markets Reduced cart abandonment over 30% Localized Checkout Experience Shipping & logistic integration • Increase sales • Go Global with local checkout • Quickly & easily