How DTC Brands with Shopify Stores Can Ramp Up Coupon Marketing using QR Codes

1. How DTC Brands with Shopify Stores Can Ramp Up Coupon Marketing using QR Codes

2. The power of automation coupled with QR Codes helps DTC brands that have Shopify stores upgrade their coupon marketing strategy. Check out this quick guide to connecting Shopify and Beaconstac’s QR Code solution using Zapier with some helpful tips and benefits galore.

3. 60% of consumers love to receive digital coupons, according to Invesp’s report. Consumers always love a good deal, and you can further win them over using digital coupons accessible from their smartphones. DTC brands that sell their products via Shopify can do more to elevate their coupon marketing and increase long-term loyalty. In terms of consumer appeal, a mobile-first approach such as incorporating QR Code technology is the way to go.

4. Combining the power of digital coupons and QR Codes gives us coupon QR Codes. All the consumer needs to do is scan, retrieve the code, and redeem it on their next purchase. Integrating Beaconstac’s QR Code generator with Shopify via Zapier is a gateway to automate and enhance your DTC brand’s coupon marketing strategy.

5. Why digital coupon marketing needs to extend to the physical world Shopify indeed provides discount codes that shoppers can use at the time of purchase. But what would a coupon QR Code on the product’s packaging do to add value to the online shopping experience? Firstly, having a QR Code on product packaging enhances consumer interactions with the product and adds a personalized touch. Epsilon’s research indicates that 80% of consumers are more likely to purchase when a brand offers personalized experiences.

6. The best time to let consumers avail of a coupon code is once they’ve derived the product’s value during use, and this only happens post-purchase. Not to mention that if they’re happy with the product, they’ll want to purchase it again, that too with a discount. This drives the number of repeated purchases for your DTC brand and increases brand loyalty.

7. Method 1: Set up a digital coupon marketing workflow using Zapier (no developer required) Step 1: Create a Zapier Account Step 2: Connect Beaconstac to your Zapier account Step 3: Create a landing page in Beaconstac Step 4: Create a Zap Step 5: Turn your Zap on Step 6: Add QR Code to shipment

8. Method 2: Create coupon QR Codes automatically using QR Code API (requires a developer) Step 1: Set up a webhook in Shopify Step 2: Download coupon QR Code

9. Beaconstac’s Zapier integration is suitable for automating DTC marketing campaigns Beaconstac’s Zapier integration adds more functionality to your DTC marketing campaigns. Besides coupon marketing, you can execute multiple projects simultaneously and streamline your workflows. Suited for every business requirement, leverage the Zapier integration for your DTC brand. Generate QR Codes within seconds, attain the relevant data to monitor campaign performance, and make an impact with consumers.