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How To Create An All-In-One QR Code

An all-in-one QR Code is a Phygital portal that directs scanners from a physical touchpoint to a digital destination that they choose. With all-in-one QR Codes, you can avoid the hassle of printing a QR Code for each digital location you want your audience to reach. A single QR Code links to a landing page with all the available options for the final digital destination u2014 and users choose where they want to go.

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How To Create An All-In-One QR Code

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  1. How To Create An All-In-One QR Code

  2. An all-in-one QR Code is a Phygital portal that directs scanners from a physical touchpoint to a digital destination that they choose. With all-in-one QR Codes, you can avoid the hassle of printing a QR Code for each digital location you want your audience to reach. A single QR Code links to a landing page with all the available options for the final digital destination — and users choose where they want to go.

  3. Can 1 QR Code have multiple links?

  4. Yes, it is possible to create one QR Code for multiple links. You can deploy a multi URL QR Code that directs to a landing page with multiple links for users to click on. To do this, you require a QR Code solution that provides mobile-friendly landing pages that can be directly linked to the QR Code itself.

  5. QR Codes can serve multiple functions

  6. A multi-function QR Code is a single, space-saving physical-to-digital gateway that 1. acts as an intermediary between a physical touchpoint and multiple final digital destinations has an organized multi-link landing page attached to it that scanners arrive on allows scanners to navigate through the QR Code content on their own based on what interests them 2. 3. So, you needn’t deploy a unique QR Code for each digital destination that you want end-users to go to! A single multi-link QR Code can do the job. There are plenty of marketing use-cases where multi-link QR Codes can be super helpful, and we will discuss them later in this post.

  7. 1. One QR Code for all your social media profiles With a single all-in-one QR Code on your marketing material, you can connect users to your profiles on different social media platforms. Avoid eating up into your packing/marketing material real estate with dedicated QR Codes for each social media account. Simply link them to a social media landing page, and let your audience choose the platform they prefer. In addition, users cannot scan multiple QR Codes at the same time — so just having one multi URL QR Code will do the trick. Create your social media QR Codes with Beaconstac’s QR Code generator, and fully customize your social media landing page!

  8. 2. Offer a multi-language content experience through QR Codes Personalization is paramount in marketing today. Users want — and are increasingly expecting — bespoke content experiences. All-in-one QR Codes are excellent ways to provide the same from different marketing touchpoints in the physical world. Again, the operating principle is the same. Users scan the all-in-one QR Code and have the option to select the language in which they would like to see the content. Each language option links to a more personalized language-based content experience, just like how a multi-URL QR Code leads to different digital destinations.

  9. 3. Organized content experiences for end-users Simplifying and giving structure to your content can be just as important as personalization. Apart from the quality of the content itself, being able to navigate through it easily is essential to avoid causing any customer frustration. Structuring your content also means that you’re giving end-users more control as to how they want to consume content. No longer will you be forcing them to view parts of your content they have less interest in. Rather, they have more freedom to choose. This can give a significant boost to engagement levels and conversions — be it content on sustainability practices, product features, ingredients, how-to-use tutorials, etc.

  10. Finally, know the difference between Static QR Codes and Dynamic QR Codes

  11. Before you go ahead with creating your all-in-one QR Code, it’s important to understand the difference between static and dynamic QR Codes from a marketing perspective. A static QR Code, as the name suggests, cannot be changed in any manner after creation. They cannot be tracked, meaning that you won’t be able to glean actionable data insights on campaign performance. If there is any optimization or changes that you would like to make to the QR Code-linked content, you would have to reprint another static QR Code on all of your marketing material.

  12. Dynamic QR Codes, on the flip side, allow you to do all of the above. In addition, they come feature-packed with integrations, automation, and extensive customization. For this reason, you would have to pay for dynamic QR Codes. (Beaconstac’s QR Codes start at as low as $5 a month). For most of the marketing use-cases of all-in-one QR Codes discussed above, it’s ideal to invest in a paid QR Code solution that provides dynamic codes.

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