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Survey Results: Doing Business in Japan 2001

This survey provides insights into business opportunities and challenges in Japan for Belgian companies. It includes trade data, analysis, and recommendations for authorities.

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Survey Results: Doing Business in Japan 2001

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  1. SURVEY RESULTS: DOING BUSINESS IN JAPAN 2001 Belgium-Japan Association & Chamber of Commerce With the generous support of:BFTB, AWEX, Brussels Region, Export Vlaanderenand AGORIA Survey Results: Doing Business in Japan 2001

  2. SURVEY RESULTS:DOING BUSINESS IN JAPAN 2001 1. Introduction 2. Survey Data 3. Results and Analysis 4. Review of obstacles and support requested from authorities 5. Conclusion Survey Results: Doing Business in Japan 2001

  3. 1. Introduction A. Importance of Japan as a trading partner Belgium’s Foreign Trade with Asia and Oceania - Exports 2000 (billion BEF) 1. India (25,83%) 139,788 2. China (22,34%) 120,899 3. Japan (17,94%) 97,117 4. Australia (6,18%) 33,448 5. South Korea (5,41%) 29,257 6. Thailand (4,39%)23,788 7. Taiwan (4,12%)22,283 8. Singapore (3,88%)20,979 9. Malaysia (2,59%) 14,032 10. Indonesia (1,94%)10,508 11. Sri Lanka (1,31%) 7,091 12. Pakistan (0,97%) 5,231 13. New-Zealand (0,90%) 4,885 14. Philippines (0,83%) 4,468 15. Vietnam (0,54%) 2,916 16. Bangladesh (0,27%) 1,465 Survey Results: Doing Business in Japan 2001

  4. Exports 2000 - not including precious stones and metals (billion BEF) 1. Japan (24,36%) 84,186 2. China (22,56%) 77,959 3. Australia (9,25%) 31,971 4. South Korea (8,30%) 28,694 5. Taiwan (6,09%) 21,065 6. Singapore (5,01%) 17,309 7. India (4,86%) 16,813 8. Malaysia (3,72%) 12,849 9. Thailand (3,62%) 12,512 10. Indonesia (3,03%) 10,503 11. Pakistan (1,51%) 5,231 12. New-Zealand (1,33%) 4,609 13. Philippines (1,29%) 4,466 14. Vietnam (0,55%) 1,891 15. Bangladesh (0,42%) 1,465 16. Sri Lanka (0,39%) 1,353 Survey Results: Doing Business in Japan 2001

  5. Imports 2000 (billion BEF) 1. Japan (27,59%) 217,469 2. China (24,15%) 190,342 3. India (8,85%) 69,737 4. Thailand (6,08%) 47,956 5. Indonesia (5,54%) 43,652 6. South Korea (5,36%) 42,274 7. Taiwan (4,38%) 34,512 8. Malaysia (3,60%) 28,352 9. Australia (3,20%) 25,256 10. Singapore (2,65%) 20,889 11. Vietnam (2,18%) 17,200 12. New-Zealand (1,40%) 11,045 13. Bangladesh (1,38%) 10,869 14. Sri Lanka (1,27%) 10,025 15. Pakistan (0,92%) 7,232 16. Philippines (0,64%) 5,081 Survey Results: Doing Business in Japan 2001

  6. Imports 2000 - not including precious stones and metals (billion BEF) 1. Japan (31,79%) 213,983 2. China (22,83%) 153,713 3. Indonesia (6,48%) 43,613 4. South Korea (6,06%) 40,819 5. Thailand (5,57%) 35,527 6. Taiwan (5,08%) 34,179 7. India (4,10%) 27,575 8. Malaysia (4,04%) 27,167 9. Singapore (2,77%) 18,629 10. Australia (2,40%) 16,141 11. Vietnam (2,31%) 15,563 12. New Zealand (1,64%) 11,035 13. Bangladesh (1,61%) 10,869 14. Pakistan (1,07%) 7,230 15. Philippines (0,75%) 5,071 16. Sri Lanka (0,60%) 4,006 Survey Results: Doing Business in Japan 2001

  7. Belgium’s trade balance with Japan Belgium has the biggest trade deficit with Japan, almost twice as much as its deficit with China. Exports: Belgium’s main exports in terms of value are chemical products, which account for as much as 42 % of total exports to Japan. Imports: Machinery and electric equipment rank 1st in imports from Japan, accounting for 44.86 % of the total. Survey Results: Doing Business in Japan 2001

  8. B. The BJA and its Business Committee • The Belgium-Japan Association and Chamber of Commerce (BJA) is a non-profit organization that promotes business and cultural relations between Belgium, Europe and Japan. • The BJA Business Committee is composed of Belgian and Japanese executives, as well as government officials from Belgium and Japan. It pursues the following objectives: • The Business Committee meets four times yearly in the offices of member companies. Business activities are organised by a few specialised committees. • Sustaining exports by offering the expertise and market vision of specialists to Belgian companies wishing to export to Japan. • Encouraging Japanese suppliers to invest in Belgium by presenting our country as an excellent investment location. • Contributing to maintain a free trade and fair competition, which is the best guarantee that the consumer gets value at the best price. Survey Results: Doing Business in Japan 2001

  9. C. Background This survey on “Doing Business with Japan” was conducted in June 2001 by the Business Committee of the BJA, as a follow-up of the official visit to Japan by the Belgian Prime Minister Mr Guy Verhofstadt in February. The BJA wishes to express its warm appreciation to the following organizations, which have provided their support for the organization of the survey: • AGORIA, The Multisectorial Federation for the Technology Industry • AWEX, Wallonia Export Agency • Belgian Foreign Trade Board • Brussels Region Foreign Trade Department • Export Vlaanderen, Flanders Export Agency Survey Results: Doing Business in Japan 2001

  10. 2. Survey Data Number of surveys sent: 1.350 Number of valid replies: 198 (invalid: 15) Proportion of replies: 15,77 % (as of 9/08/01) Survey Results: Doing Business in Japan 2001

  11. A. Division of replies per region Survey Results: Doing Business in Japan 2001

  12. B. Division of replies per sector Survey Results: Doing Business in Japan 2001

  13. C. Size of turnover of Belgian exporters to Japan Proportion of answers Survey Results: Doing Business in Japan 2001

  14. D. Share of export in turnover Share of export in turnover Number of replies Survey Results: Doing Business in Japan 2001

  15. E. Share of Japan export in turnover Share of Japan export in turnover Number of replies Survey Results: Doing Business in Japan 2001

  16. 3. Results and analysis A. Results Number of surveys sent 1350Number of valid replies 198Non applicable replies 15 % of replies 15,75% Survey Results: Doing Business in Japan 2001

  17. EXPORT TO JAPAN Do you export to Japan? Yes 188 No 10 Total replies 198 Do you manufacture in Japan? Yes 5 No 193 Total replies 198 Survey Results: Doing Business in Japan 2001

  18. What are your expectations for 2001 turnover (in volume) in Japan compared to 2000 ? Increase 103 Stable 60 Decline 26 Total replies 189 Survey Results: Doing Business in Japan 2001

  19. What are your business investment plans in Japan in 2001 compared to 2000? More 92 Equivalent amount 61 Less 27 Total replies 180 Survey Results: Doing Business in Japan 2001

  20. COMMERCIAL CLIMATE Do you experience any particular obstacles when doing business with Japan? Yes 120 No 71 Total replies 191 Survey Results: Doing Business in Japan 2001

  21. If yes, in what field do you experience obstacles? Language 58 Culture & local customs 36 Standards/technical requirements 34 Distribution 25 Import duties 23 Import licensing 12 Packaging 11 Government procurement 7 Import quotas 4 Other levies and charges 2 Other obstacles 19 Total replies 231 Survey Results: Doing Business in Japan 2001

  22. Survey Results: Doing Business in Japan 2001

  23. Do you feel that access to the Japanese market for foreign companies in the past few months has: Remained the same 92 Improved 30 Deteriorated 21 No opinion 49 Total replies 192 Survey Results: Doing Business in Japan 2001

  24. Has the recent recession in Japan had an adverse effect on your export to Japan? Yes 86 No 102 Total replies 188 Survey Results: Doing Business in Japan 2001

  25. B. Analysis • Export to Japan • A majority of Belgian exporters are optimistic concerning future developments of their export to Japan: 86 % expect either an increase or a stabilization in 2001. • Most Belgian companies intend to continue their investments in Japan in 2001: 85 % intend to devote a higher or equivalent amount to the Japanese market. Survey Results: Doing Business in Japan 2001

  26. Commercial climate • More Belgian exporters reported experiencing obstacles when doing business with Japan: 64 % as compared to 50,7 % in 1995. • As was the case the, non-tariff barriers make up the biggest share (75 %). Of these, a remarkable 40 percent of exporters mentioned challenges in language and cultural customs. • In spite of the obstacles faced, it is encouraging to note that 61 % of respondents feel that market access for foreign companies has either remained the same (45,6%) or even improved (15,2 %). • Perhaps a little surprising, the recent economic recession has not had an adverse effect on export to Japan for a majority of Belgian companies: 54 % report not being affected. Survey Results: Doing Business in Japan 2001

  27. 4. Review of obstacles and support requested from authorities A. Review of obstacles • Import duties • Import quotas • Culture and customs • Language and communication • Packaging and specifications • Standards and technical requirements • Distribution Survey Results: Doing Business in Japan 2001

  28. B. Support requested from authorities • Subsidies • Promotion • Networking • Standards • Sector-linked support • Chemical sector • Food sector • Information request • Cooperation Survey Results: Doing Business in Japan 2001

  29. 5. Conclusion Survey shows encouraging signs: five years after the original survey, most Belgian exporters are still optimistic concerning future developments of their export to Japan. One should perhaps grant more attention to the changes Japan has begun to implement: the Japanese government embarked upon an ambitious program to reduce regulatory barriers, stimulate the economy, improve market access, strengthen competition and promote inward investment. Language and culture have been singled out as the main obstacles in exporting to Japan, but there are literally hundreds of executives and scholars in Belgium with extensive experience in dealing with Japan.There are thousands of Japanese residents in Belgium. Why not hire Japanese staff at Belgian companies ? A trade relationship with Japan requires mutual investment from both sides, more than is traditionally required between nations of similar cultures. The Belgium-Japan Association will continue doing its utmost to put its efforts and resources towards bridging this divide. Survey Results: Doing Business in Japan 2001

  30. YES III PROGRAM Introduction • What is the Yes Program ? Content • The seminars : 3 days intensive training • Introduction to the market: 10 days practical introduction to potential customers A few important points: • When ? • November 3-16, 2002 • Financial contribution from each participant • € 1.500 • How to apply ? • info@bja.be • 02/644.13.33 (Mrs Fujii-L’Hoost) Survey Results: Doing Business in Japan 2001

  31. Survey Results: Doing Business in Japan 2001

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