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SISTERS: Empowering TG Community in Pattaya

Population Services International's SISTERS program aims to reduce HIV/AIDS cases among transgender individuals in Pattaya by promoting safe sex practices through targeted outreach and support services. The program provides essential knowledge, tools, and a supportive environment for transgender individuals, focusing on behavior change and consistent condom use. Through communication strategies and unique services like drop-in centers and counseling, SISTERS strives to improve the quality of life and health outcomes for the TG community in Pattaya.

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SISTERS: Empowering TG Community in Pattaya

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  1. PSI (Asia) Population Services International

  2. SISTERS (ซิสเตอร์)

  3. Mission of Sisters is To change the behaviors of TG who are at sexual risk and to reduce the number of new HIV/AIDS infected cases among TG. By providing knowledge and information to build awareness about the importance of HIV/AIDS prevention together with social marketing’s strategy

  4. Main objectives • Reduce sex-related risks among transgender people. • Arrange health services specific for transgender people to build better quality of life. • Create a supportive environment for transgender people in the Pattaya area.

  5. Behavior Change Increase the behavior of using condom and lubricant consistently

  6. Communication Messages • Quarter 1 (Jan – Mar 2006) --> Water-based lubricant facilitates condom use and decreases condom breakage. Oil-based lubricant can promote condom breakage. • Quarter 2 (Apr – Jun 2006) --> Having been tested for HIV once does not guarantee permanent HIV-free Status for life (even though the current test result is negative. There is a window period for HIV) • Quarter 3 (Jul – Sept 2006) -->Using a condom has nothingto do with trust (All sexual partners present a risk for HIV/AIDS) • Quarter 4 (Oct – Dec 2006) --> Unplanned sex while drunk on alcohol puts you at risk for HIV infection. be prepared with condoms.

  7. Target Group • Transgender : TG who live in Pattaya • TGSW : Transgender sex • workers • Other transgender such as cabaret show girls and transgender who work in other career.

  8. Target areas • Main Areas • Walking Street • South Pattaya Bay • Pattaya Soi 6 and near by • Wat Chai Market • Sunee Plaza

  9. 9 2 14 10 4 1 6 3 13 12 15 8 7 5 11

  10. Sisters’ main services Drop in Center Outreach

  11. Counseling Center • A warm and friendly haven for transgender people run by selected and trained transgender people. • Activities and Services ... • TG-specific medical services on site • One to one counseling • Skills development and capacity building • Edutainment: club activities (make-up, sport,& cooking), social gatherings, and events. • Community activities to foster public support and gain greater acceptance of transgenders in society.

  12. Primary Research about DIC activities and services

  13. Drop – in center’s performance report • Number of member from July – December 2005 are 132 people. • Number of member from January – March 2006 are 49 people, including last year member are 181 people at the present. • There are various kind of activities and service in drop – in center such as … • IPC & Group Support • Health clinic and counseling (Every Tue. and Thu.) • Member Club • Special Class/Activities • MonthlyGuest Speaker (Once/Month)

  14. Drop-in activities

  15. Drop-in activities

  16. Outreach Activities • One to One: In addition to in-house advisory services, Sisters’ counselors reach out to transgender people where they are, with behavior-change messages tailored to individuals.(IPC - Interpersonal Communication) • One to Group: Sisters’ Counselors conduct group activities in places where transgenders live and work.(Mid - media) • Referrals: A network of transgender-friendly, experienced service providers of medical care, health advice, and career counseling.

  17. Outreach Procedure Messages IPC Mid Media Mass Media Target

  18. Outreach’s performance report • Number of target in outreach work (IPC)from July – December 2005 are 4,398 people including698 new cases, 3,320 old casesand 380 from mid-media activities. • Number of target in outreach work (IPC)from January – March 2006 are 2,595 people including166 new cases, 2,595 old casesand 110 from mid-media activities • All target that we reach are 7,269 cases (March 2006)

  19. Chart of number of target in outreach work from July – December 2005 New Target Old Target Mid - Media All Jul Aug Sept Oct Nov Dec

  20. Chart of number of target in outreach work from January – March 2006 New Target Old Target Mid - Media All Jan Feb Mar

  21. IPC - Interpersonal Communication by Peer Educator

  22. Bar Outreach

  23. Community Event and Boot Game

  24. Monitoring and Evaluation • Research Based • Tracking Survey – to obtain baseline data to motoring and identify key messages for intervention. • Risk Assessment • MIS : Monitoring Information System • Project Map

  25. Monitoring: Behavior/Use • Note: • Indicates logframe indicator

  26. The End

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