1 / 23

المنظمون

السيدة / روز ماري موينز Ms. Rose Mary. المنظمون. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager French Franchise Federation. GUIDELINES Definition of franchising

beau-matthews
Download Presentation

المنظمون

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. السيدة / روز ماري موينز Ms. Rose Mary المنظمون

  2. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager French Franchise Federation

  3. GUIDELINES • Definition of franchising • Origin and development of franchising in the world and in France • Why franchising creates economic activity • Factors of success

  4. Definition Franchising is a commercial development strategy based on an interdependant partnership between independent commercial entities, the franchisor and the franchisees

  5. Grounds of franchising • 3 major elements • The brand • The know-how • The assistance

  6. FRANCHISE 2007 FRANCHISOR’S GENERAL COMMITMENTS COMMITMENTS OF THE PARTIES • Develops & maintains the commercial and technical know how • Controls the respect of the concept by the franchisee • Makes sure thateachfranchisee respects his obligations and commitments

  7. FRANCHISE 2007 FRANCHISEE’S GENERAL COMMITMENTS COMMITMENTS OF THE PARTIES • Takes an active part in the life of the network • Does not competewith the network • Provides the franchisorwithoperational information • Keepsconfidentiality

  8. HISTORY • 1920 : starting off in the US • 1960 : development in the US • 1970 : development in Western Europe • 1980 : boom of the franchising and introduction in other parts of the world (Japan, Asia, Latin America & more recently the Middle East and Eastern Europe)

  9. FRANCHISING IN THE WORLD • EUROPE (Austria, Finland, France,Germany, Great Britain, Italy, • Netherlands, Portugal, Sweden, Turkey) • NORTH AMERICA (incl. Canada) • LATIN AMERICA (Argentina, Brazil, Colombia, Mexico) • ASIA (Hong Kong, India, China, Japan, Malaysia,Taiwan, Singapore) • PACIFIC (Australia, New Zealand) • AFRICA (South Africa, Egypt, Morocco)

  10. A FEW FIGURES In the world • Number of franchise brands : 28.000 (est.) • Number of franchisees : 1.300.000 (est.) • Turnover : 7.000 billion USD (est.)

  11. 1141 Franchisors IN FRANCE

  12. 45996 Franchisees IN FRANCE

  13. 75 Billion USD IN FRANCE

  14. HOW DOES FRANCHISING CONTRIBUTE TO CREATE ECONOMIC ACTIVITY ?

  15. 1. Franchising creates enterprises & employment • In France in 2007 • Franchising created : • • 2 500 franchised outlets (run by independent operators) • 100 franchisors • And over 25 000 direct employment

  16. 2. Franchising generates activity and wealth upstream of the distribution sector • Suppliers of the franchisors and franchisees • Construction, decoration, real estate…

  17. 3. Franchising generates turnover • French figures • 1994 : 38 Billion USD • 2007 : 75 Billion USD

  18. 4. Franchising opens up new market • Creating new markets : fast foods, fast servicing, beauty & personal care….

  19. 5. Franchising contributes to the modernization of certain traditional professions • Hotel industry, bakeries/pastry shops, flower shops, ....

  20. 6. Franchising is a formidable vector for export • A greater sustainability due to the nature of franchise network • National brands become world brands

  21. WHAT FACTORS EXPLAIN SUCH SUCCESS ?

  22. Well selected and motivated people • High level of professionalism • Strong values

  23. السيدة / روز ماري موينز Ms. Rose Mary المنظمون

More Related