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Recruitment summit

Recruitment summit. July 24, 2013. Viewbook & other recruitment materials update. THE CORRECT FORMAT FOR SUBTITLES (IF USED). Viewbook status. Ashland – Holding Somerset – with the college Big Sandy – with the college, traditional only Southcentral – no info

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Recruitment summit

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  1. Recruitment summit July 24, 2013

  2. Viewbook & other recruitment materials update THE CORRECT FORMAT FOR SUBTITLES (IF USED)

  3. Viewbook status • Ashland – Holding Somerset – with the college • Big Sandy – with the college, traditional only Southcentral – no info • Bluegrass – with the college Southeast – with Shawna, traditional only • Elizabethtown – with the college West Kentucky – with Shawna • Gateway – with Shawna • Hazard – with the college • Henderson – with Shawna • Hopkinsville – with Shawna • Jefferson – with the college • Madisonville – with Shawna • Maysville – with the college • Owensboro – mini only at this time

  4. Latino viewbook THE CORRECT FORMAT FOR SUBTITLES (IF USED)

  5. Latino viewbook • The Hispanic population continues to grow in Kentucky and so does their focus on degree attainment: • All but 12 Kentucky counties saw their Hispanic populations grow since 2000, and in more than a third of counties, Hispanic numbers at least doubled. • In Fayette and Jefferson counties, the Hispanic population more than doubled. Fayette County's Hispanic population cracked 20,000, nearly 7 percent of the county's total 295,803. • Local analysts say Hispanic immigration to Kentucky has stabilized recently. A more permanent population means more children in schools and churches, and more need for business and government services, advocates say.

  6. Direct mail templates THE CORRECT FORMAT FOR SUBTITLES (IF USED)

  7. Direct mail templates • Colleges requested help with graphic design on direct mail. • Surveys collected from the colleges May 2013 • Data collated in June 2013 • Many different mailings going out (format, subject) • Areas of commonality were ACT list, applied not enrolled, System Sponsored efforts (such as Super Sunday) • Share concepts • How can you use these files? • AdProAdBuilder • Indesign templates

  8. Parent brochure THE CORRECT FORMAT FOR SUBTITLES (IF USED)

  9. Parent brochure • Project Assignment: • Develop an effective recruitment brochure specifically targeted to parents of prospective students. • Help answer parents’ questions about our KCTCS colleges and show them that a KCTCS college is a smart choice. • Research: • Focus groups conducted at System Office & Big Sandy • Parents are very involved in the process • Transfer a primary concern • Costs, quality of education and advising high on the list

  10. Parent brochure page outline • Fast Facts/Profile • “Letter to parent” • Cost/Tuition • Financial Aid • Admissions Checklist • Transfer • Programs • Technical Programs • Campus Services

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