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INDEX

INDEX. Products. History Business Start-Up Secret Formula Advertising Coca-Cola Vs Pepsi. Balance Sheet. History of Coca-Cola.

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INDEX

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  1. INDEX Products • History • Business Start-Up • Secret Formula • Advertising • Coca-Cola Vs Pepsi Balance Sheet

  2. History of Coca-Cola • It was 1886, Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-coloured liquid, mixed with carbonated water, and he sold it in his “Jacob’s pharmacy”. • Pemberton’s friend, Frank Robinson, named the mixture Coca‑Cola, and wrote it out in his distinctive script. For more info click

  3. Business Start-Up • Asa Candler, a natural born salesman, transformed Coca‑Cola from an invention into a business. He knew there were thirsty people out there, and Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. • In 1899, a Mississippi businessman named Joseph Biedenharnbecame the first to put Coca‑Cola in bottles. For more info click

  4. Secret Formula The recipe for Coca-Cola has been steeped in mystery for 125 years. According to historian Mark Pendergrast, the two people at any one time who know how to mix the super-secret “Merchandise 7x” flavoring never travel on the same airplane in case of a crash, and the written formula is stowed away in a bank vault in Atlanta. Flavoring (Merchandise 7X): •1 qrtalcohol •80 oilorange •40 oilcinnamon •120 oillemon •20 oilcoriander •40 oilnutmeg •40 oil neroli For more info click

  5. Advertising 1800’s Early 1900’s 1920’s to 1960’s 2000’s 1900’s 1960’s to 1980’s • For more info click

  6. Coca-Cola VS Pepsi The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in 1975 —which prompted Coca-Cola's horrific New Coke debacle — the brands have been fighting each other for more than a century. And not just about product development. Things occasionally get personal, which sometimes resonates in their marketing. Earlier this year, Pepsi went after Coke's famed mascots, the polar bears and Santa. The feud has even moved into outer space and raged over social media.

  7. The Coca-Cola «Family» • Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. • Introduced in 1961, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide, with a strong appeal to young people. • Introduced in 1940, Fanta is the second oldest brand of The Coca-Cola Company and our second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere.

  8. Coca-Cola Balance Sheet For more info click

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