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Presentation Outline. Purpose of Business Plans What is a Business Plan? Overall Results Study Examples & Products. Purpose of Business Plans. Preserve Airport System Strengthen Financial Performance of Airports Identify Market Niches Identify Strategic Planning Initiatives. Need.

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Presentation Outline

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  1. Presentation Outline • Purpose of Business Plans • What is a Business Plan? • Overall Results • Study Examples & Products

  2. Purpose of Business Plans • Preserve Airport System • Strengthen Financial Performance of Airports • Identify Market Niches • Identify Strategic Planning Initiatives

  3. Need • Most Municipal GA Airports Operate at Deficit • No Strategic Market Planning, Lost Opportunities • Organizational Structure/Reporting Issues • Customer Service Not Factored Into Public Ownership Formula • Positives: • Airports Contribute Far More to the Local Economy Than They Cost • Public Awareness of Airport Benefits Can Move Projects Forward

  4. What Is A Business Plan? • Comprehensive Analysis: • Operations, Finances, Facilities, Market Niche, & Capital Needs • Tailored For Each Airport & Community • Plans Conclude With Recommendations For: • Development, Land Use, Capital Improvements, Operations, & Revenue Enhancement

  5. Business Plan Elements • Economic Benefit Analysis • Jobs, Income, Output, Taxes • Analyses: • 5 Year Revenue & Expenses, Revenue Enhancement Opportunities • Management Structure, Competitive Position • Property Development, Lease Agreements • Capital Needs, Development Feasibility

  6. Business Plan Elements • Recommendations: • Priorities • Timeframe • Trigger Points • Implementation Strategies • Action Steps

  7. Airport Branding • Rename Airport to Capture Significance of its Regional Importance • Work with City on Image after Naval Air Station Realignment

  8. Attract Corporate Aviation • Assign Marketing Budget • Market Directly Using Materials from Business Plan (Brochure) • Work Jointly w/Industrial Development Board

  9. Direct Airport Access • Need Access to 4-lane Expressways • Develop New Entrance Road • Develop Access to SR 385

  10. Continue FedEx Use • Work w/FedEx to Continue Use of Millington • If Needed, Examine Possibility of Lengthening Runway to 9,000 feet

  11. Business Development Center • Couple Marketing Efforts for Business Center and Airport • Consider Combining Industrial Board and Airport Authority • Continue to Develop Non-Aviation Land

  12. Future Potential • Attract Large Aircraft Maintenance FBO • Examine Potential Aviation Education Program with University of Memphis at Airport • Continue to Market Airport for Large Industries

  13. Brochures • High Quality Brochures are Used For: • Public Relations • Education • Soliciting Activity and Businesses (Charter, Corporate, FBOs)

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