ENTREPRENEURSHIP

ENTREPRENEURSHIP Lesson 4 Branding

ENTREPRENEURSHIP Learning Objectives: Explain what is branding or brand; Discuss the different parts of a brand; Discuss the importance of having a brand name; and Compare among others how a brand name is being constructed.

ENTREPRENEURSHIP Let us have a run-through to the different remarkable brands we have now in the marketplace

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ENTREPRENEURSHIP PLAY

ENTREPRENEURSHIP A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.

ENTREPRENEURSHIP Three Best Ways to Create a Brand Name By: Raymund Flandez Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner's purview. If you're having trouble, branding experts say the first step is to pinpoint your strengths. Why are you the best?

ENTREPRENEURSHIP And what do you deliver that's unique? Then, consider the customers whom you're targeting and what they value most, such as social responsibility, authenticity or customization. Then, think about how you can best express these principles effectively through words.

ENTREPRENEURSHIP • Take inspiration from everywhere • Write down the first few ideas that come to mind when you think about your business' service, product and person- ality; try using symbols, metaphors and word variations. • Make your brand name memorable • If it sounds like something else, it's not going to be strong in the marketplace. • Make sure it matches your company's mission

ENTREPRENEURSHIP Famous Filipino Brand Names and Slogans

ENTREPRENEURSHIP “The Quality You can Trust” Boysen

ENTREPRENEURSHIP “Hahanap hanapin mo…” Mang Inasal

ENTREPRENEURSHIP “Sarap ng filling mo.” Rebisco

ENTREPRENEURSHIP “Samahang walang katulad.” San Miguel Beer

ENTREPRENEURSHIP “Ito na ang break mo.” SkyFlakes Crackers

ENTREPRENEURSHIP “Ito and tama.” Red Horse Beer

ENTREPRENEURSHIP “Tatak barko. Tatak sariwa!” Mega Sardines

ENTREPRENEURSHIP “Never had it this good!” Piattos

ENTREPRENEURSHIP “Tamis Anghang” UFC Banana Catsup

ENTREPRENEURSHIP Concluding Activity “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.” ― Chris Arnold

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