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Investing in By Century Properties March 2011

Investing in By Century Properties March 2011. Table of Contents. The rise of Medical Tourism A. Global Figures B. MT in Asia C. MT in the Philippines II. Medical facilities in the PHL III. Century Properties IV. Centuria Medical Makati A. Features B. Benefits

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Investing in By Century Properties March 2011

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  1. Investing inBy Century Properties March 2011

  2. Table of Contents • The rise of Medical Tourism • A. Global Figures • B. MT in Asia • C. MT in the Philippines • II. Medical facilities in the PHL • III. Century Properties • IV. Centuria Medical Makati • A. Features • B. Benefits • C. Communications plan • V. Summary

  3. The rise of Medical Tourism

  4. Global Figures US$ 2 trillion Health & wellness industry in 2010 US$ 2.6 billion Medical tourism industry in 2010 US$ 100 billion Projected record for medical tourism revenues in 2012 780 million Projected number of medical tourists in 2012

  5. Medical Tourism(Global Traffic – McKinsey Quarterly Report)

  6. Medical Tourism in Asia • Medical centers in Asia are drawing overseas patients because of top-notch doctors, low cost procedures, high-tech equipment and high-quality patient care. • Countries such as Thailand, Singapore, India, the Philippines, South Korea and Malaysia see a combined 1.3 million tourists each year for medical treatment with an annual increase of about 20 to 30 percent. • This move is expected to contribute at least US $4 billion in revenues by 2012 to the Asian medical tourism industry and US $40 billion globally. Source: Medical Tourism Magazine, October 2007

  7. Medical Tourism in the Philippines • The Philippines has likewise sought to offer premium medical services at an even more affordable rate. • Some Philippine private hospitals have gained fame across the region and are attracting patients from the surrounding areas. Many medical tourists come here to seekeye, dental, and cosmetic surgery treatments.

  8. Price Comparison:Medical Services in Asia vs. the Philippines Source: Reader’s Digest, March 2011

  9. Price Comparison:Medical Services in Asia vs. the Philippines

  10. The Main Attraction for medical travelers 1. Affordability A rhinoplasty, or noselift: $8,000 in the US vs $1,200 in the PHL *In-demand medical sevrices and procedures at a fraction of the cost: Cosmetic and plastic surgery, dermatology, weight loss surgery, ophthalmology and dentistry 2. Quality medical care, and the competence and compassion of Philippine medical practitioners -Filipino doctors and other medical practitioners are highly in demand abroad -Many doctors received the best medical training at home and abroad -Nurses and caregivers are renowned worldwide for their caring and friendly attitude. 3. Beautiful tourist attractions. Visitors can have 2 days of medical treatment or procedure and spend 5 days in the beach, a spa, or a farm resort to detox, rest and unwind. Source: Planet Philippines, January 2010

  11. The Philippines: Emerging medical tourism player Up to 90% Savings that medical tourists in the Philippines can enjoy compared to Western or neighboring Asian countries. 7,000 tropical islands For medical travelers to enjoy after their treatments Most affordable Quality hotel accommodations and cost of living in Asia. Most nurturing Filipino doctors and nurses, who are the most sought-after medical and health care practitioners in the world. Tourist-friendly Filipinos, who are fluent in English and are hospitable.

  12. Drivers/Key Motivators(Medical Tourist)

  13. Medical Facilities in the Philippines • No significant new supply of clinic spaces for wellness and medical practitioners • No new outpatient facility to serve the expected 1 million medical travelers arriving in the country by 2015 Outpatient care is the fastest growing segment of healthcare, and accounts for two thirds of healthcare spending. —McKinsey & Company’s McKinsey Global Institute

  14. Century Properties Pioneered the medical arts buildings concept in the Philippines with Medical Plaza Makati (1996), Medical Plaza Ortigas (1998) and the medical arts component of the Asian Hospital Medical Suites Founded in 1986 by Amb. Jose E.B. Antonio, Century Properties has earned the reputation of being one of the Philippines’ leading real estate companies. 25 years of experience in property development, sales and management. One of the top 5 companies in residential real estate sales in the Philippines

  15. General Electric (United States) • The fifth largest company in the United States with revenues of US$183 billion • One of the most admired companies in the world • A “Built to Last” company • Subsidiary GE Healthcare, a US$17-billion unit of the General Electric company • GE Healthcare is a leading expert in medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery and biopharmaceutical manufacturing technologies.

  16. Powerful synergy for a new outpatient medical-IT centre Developed by In partnership with

  17. OUTPATIENT MEDICAL BUILDING Centuria Medical Makati • Centuria Medical Makati is a $100-million world-class outpatient medical-IT center that will rise at Century City, Makati. • Offers clinic spaces for doctors and wellness practitioners • Clinic Spaces: More than 460 • Floors: 27 • Location: Century City, Makati • Architect: Broadway Malyan • Advanced medical/diagnostic equipment to be provided by leading firm GE Healthcare

  18. Floor Assignments • Basement 1 to 4 – Parking slots with elevators and VIP lift • Ground floor – Lobby and commercial floor • Mezzanine – IT and commercial floor • 2nd to 6th floor – Parking slots with elevators and VIP lift • 7th to 8th floor – IT floor • 9th floor – Diagnostic/operating floor • 10th to 26th – Clinics • 27th floor – Clinics and recovery suites • Roof garden

  19. Unbeatable location – Makati, with a 3-million daytime population

  20. A true medical-IT centre • Medical/diagnostics equipment, and best practice operational assistance from GE Healthcare Medical / Diagnostic Equipment Magnetic Resonance Imaging (MRI) Mammography Ultrasound CT scan X-ray Electronic Medical Records System (EMR) Say goodbye to old filing cabinets as all clinics are connected to a central information database of all Centuria Medical patients for easy access, retrieval, updating and doctor referrals. Picture Archiving Communication System (PACS) Centuria Medical adapts a filmless, electronic archiving system for X-rays and scans that allow faster retrieval, viewing and sending, easier viewing on a computer screen, and a much improved diagnosis. Patient Queuing System Optional Accounting and Cashiering Services An optional service for doctors or wellness practitioners who need to keep track of payments and transactions with patients.

  21. Unique healing environment

  22. Centuria Medical Makati:A leap towards advanced infrastructure • Good infrastructure will lure more visitors and medical patients to the country. With globally competitive standards and equipment positioned at a more affordable price range, healthcare in the Philippines would be the top-of-mind for travelers the world over.

  23. Centuria Medical Makati:Your practice made perfect • CMM is one of the first techno-medical outpatient facilities in the country to provide doctors with full clinic ownership. No renting required; it’s an opportunity to own an asset. • In addition, CMM’s partnership with GE Healthcare ensures that only the latest in state-of-the-art technology, diagnostics and treatment services is utilized, allowing doctors to perform more efficiently and for patients to rest easy. • CMM advocates the use of the optional Electronic Medical Records System (EMR) and a Picture Archiving Communication System (PACS) for faster data retrieval and organized record-keeping.

  24. Added Benefits • Aside from providing a central business location, asset ownership and management services as well as advanced equipment and facilities, Centuria Medical Makati will also have a sustained communications programthat will support the facility’s communications campaigns as the top-of-mind, one-stop outpatient medical center in the Philippines to both local and international patients. • This means that you can focus on your practice and leave the time-consuming job of marketing and destination-selling to us.

  25. Communications Tools • Website (www.centuriamedical.com.ph) with customer assistance features upon start of operations for travel assistance and medical tourism packages

  26. Communications Tools • Event participations, informative quarterly newsletters, and brochures for patients and potential clients

  27. Communications Tools • Continuous advertisements and editorial features about Centuria Medical Makati, its services, medical facilities and medical tourism packages

  28. Centuria Medical Makati – MOU Signing in New York, 2010as witnessed by PHL President Benigno S. C. Aquino III

  29. News

  30. Groundbreaking – January 12, 2011 Century Properties broke ground for Centuria Medical Makati, the US$100-million medical-IT building that it is developing in partnership with GE Philippines Inc. at Century City in Kalayaan Avenue, Makati. In photo are (from left) Department of Trade and Industry (DTI) Undersecretary and Managing Head of the Board of Investments Cristino L. Panlilio, Makati Mayor Jejomar Erwin “Jun-jun” Binay, Century properties Independent Director Washington Z. SyCip, Department of Health (DOH) Sec. Enrique Ona, Century Properties Chairman Jose E.B. Antonio, GE Philippines Inc. Country Manager Nilo Cruz for Healthcare and John Alcordo for Energy.

  31. Closing Summary

  32. Why the Philippines? 1. Affordability of quality medical care in the country 2. Competence and compassion of Philippine medical practitioners 3. Specialization in in-demand medical services and procedures

  33. Why Centuria Medical Makati? • A platform for in-demand outpatient care for both local patients and medical tourists, from whom doctors can continuously grow and sustain their practice • Asset ownership at an unbeatable location • Advanced medical/diagnostic equipment provided by GE Healthcare • Operational Efficiency with Century Properties’ sound management services • Sustained Communications Program for awareness and marketing

  34. To doctors and wellness practitioners: CENTURIA is a perfect complement to your existing clinic network, is an ideal location to start a forward looking career, and is a logical next step to a growing clinical practice.

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