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What is a Quackery

Quackery Lesson (Consumer Health Unit) TSWBAT to analyze if an ad is quackery or not while selling a consumer health product. TSWBAT differentiate between different advertising appeals. What is a Quackery. Doctor or advertisement that makes false claims Health Fraud

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What is a Quackery

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  1. Quackery Lesson (Consumer Health Unit)TSWBAT to analyze if an ad is quackery or not while selling a consumer health product. TSWBAT differentiate between different advertising appeals.

  2. What is a Quackery • Doctor or advertisement that makes false claims • Health Fraud • Advertising, promotion, and sales of products and services that have not been scientifically proven safe and effective

  3. How it works • Plays on human emotion, weakness and fear

  4. Why protect yourself from quackery? • You do not want to waste money on products or services that do not do what they claimed • You do not want to use harmful products • You don’t want to delay valuable medical treatment

  5. How to uncover health fraud • Is there a promise of a cure for a condition, which currently has no cure? • Quick/Painless Results • Does it claim to work by some secret formula? • Is it sold by telephone, door to door, or mail order? • Is it promoted by little-known person or group? • Is it serviced through infomercials? • Are there testimonials?

  6. Popular Types of Fraud Products • Beauty Aids • Play on peoples fear of getting old, fat, and promise youth, beauty and sex appeal forever. • Wrinkles, Baldness, Weight Loss

  7. Diet Aids • Appeals to our need to feel trim and energetic

  8. Food • Represents the most lucrative areas of quackery.

  9. Fraudulent Devices • Devices that are promoted to cure ailments

  10. What influences you to make a purchase?

  11. 5 Factors That Influence YOUR Decisions • Price • Convenience • Family/Friends • Quality • ADVERTISING

  12. Top 10 Advertising Appeals 1 - Brand Loyalty: Convincing the consumer that one brand is better then another. http://www.youtube.com/watch?v=dBxcunGc_nA 2 - False Image Appeal: Implies that a certain image will go with a certain product.http://www.youtube.com

  13. Advertising Appeals 3 - Bandwagon Appeal: Implies everyone else is using particular product. http://www.youtube.com/watch?v=5x0IVSKbkCk 4 - Humor Appeal: Contains a catchy slogan that gets your attention. 5 - Glittering Generality: Has a claim that is exaggerated to appeal to an emotion.

  14. Advertising Appeals 6 - Scientific Evidence: Includes results of surveys and lab results. http://www.youtube.com/watch?v=xbsSeVr5NSI 7 - Progress Appeal: Emphasizes that a product is new and improved. http://www.youtube.com/watch?v=dwEUBcQDAJE 8 - Reward Appeal: Offers a special prize or a gift. • http://www.youtube.com/watch?v=a2Cyvt7KD-A

  15. Advertising Appeals 9 - Sex Appeal: A product that hints it will make a person sexy or attractive. http://www.youtube.com/watch?v=fT6IWAIf580 10 - Testimonial: Technique uses a spokesperson to promote the product.

  16. Can you figure this out??!!

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