BA (Honors) in Marketing & Management (NN52)

1. BA (Honors) in Marketing & Management (NN52) Induction to Stage 3

2. Key people The M&M programme Programme structure Assessment Study support

3. Degree Programme Team Dr. Panagiotis Piperopoulos Degree Programme Director Office 8.21, (8th floor), NUBS, Telephone: 01912081555/07534078754, Email: panagiotis.piperopoulos@ncl.ac.uk David Ormston U/G secretary (stage 2 and 3 @ NUBS) (david.ormston@ncl.ac.uk) Dr. Joanna Berry (joanna.berry@ncl.ac.uk) Personal tutor Same as the one you have been allocated this year

4. Programme structure Stage 3 80 credits of compulsory/core plus 40 credits of optional modules

5. Stage 3 – compulsory modules

6. Stage 3 – elective modules All students shall select 40 credits from the following optional modules * Students must study NCL3007 if they did not study NCL2007 at Stage 2. Students who studied NCL2007 at Stage 2 are not permitted to take NCL3007 at Stage 3, they must take NCL3008. ** With the approval of the Degree Programme Director an alternative optional module to those listed above may be selected, including a 20 credit Modern Language module.

7. Elective choices Advertising and Integrated Brand Promotion (MKT3006): This module examines, advertising and integrated brand promotion in business and society. It analyzes the environment for advertising and integrated brand promotion, the creative process and placing the in conventional and “new” media. Analytical Techniques for Marketing (MKT3004):The aim of the module is to provide an appreciation of the theoretical and practical issues in the application of qualitative and quantitative research techniques to marketing decision making. It aims to develop a critical appreciation of qualitative and quantitative techniques in terms of their objectives, data requirements, theoretical issues, practical issues and published applications, and the presentation, evaluation, interpretation and the implications of results. Cultural and Creative Industry Marketing (MKT3095):Examines the application of marketing theory to cultural industries. Introduces and explores the significance of tourism marketing. Analyses the role of marketing in the public, private and non-profit sectors of cultural industries. Provides an understanding of the tools and techniques required to design a marketing plan in the cultural industries sector.

8. Strategic Marketing (MKT3013):Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a business and the formulation, evaluation and selection of market-oriented strategies. How businesses plan, develop, and implement marketing strategies is the focus of this module. To achieve this focus, this module provides a systematic, practical, straightforward approach to analysing, planning, and implementing marketing strategies. This approach focuses on real-world applications and practical methods of marketing planning, including the process of developing a marketing plan.

9. Electronic Business (BUS3004):The module aims to introduce the concept, history rationales and context of E-Business and its relevance to the economy and society. More specifically, when it comes to organisations, it aims to explore with students how the changes in the business environment have affected business rules and how they in turn affected organisational designs, strategies, business models and innovation management. Management in Practice with Business Game (BUS3047): This module is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will also “experience” all aspects of running a business through the Business Game and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated. International HRM (BUS3021) & Critical Perspectives on HRM in Britain (BUS3024): The module aims to provide students with an understanding of developments and issues in HRM in a variety of national contexts. Students are provided with analytical frameworks which will enable them to engage in the comparative analysis of HRM and to develop in depth knowledge of approaches to HRM in a particular national context. Provides a basis for critical judgment on the current state of human resource management in Britain. Evaluates key recent changes in the practice of HRM in British organizations and in Government policy in the field. Explores the role of political forces, ideologies and institutional conditions in shaping the practice of HRM. Identifies possible alternative ways of organising HRM in Britain.

10. Career Development for final year students (NCL3007): The Career Development module offers students the opportunity to undertake work-related learning in a variety of different environments, both on and off the University campus. Students will join the module at the start of semester one and will be able to some extent to balance their work for the module across both semesters, with marks being allocated only in semester two. Students will complete a minimum of 70 hours of direct engagement with the organisation hosting the work-related learning spread over at least 10 weeks. Or Advanced Career Development (NCL3008):The Career Development module offers students the opportunity to undertake work-related learning in a variety of different environments, both on and off the University campus. Supported by their module leader, students will reflect on and manage their own learning and development. Students will enhance their employability and personal enterprise skills as well as contributing towards meeting the aims of the host organisation. Business Spanish 2 (SPA2001): This course has been designed for business students who have passed module SPA1001, or have a GCSE grade or have lived in a Spanish speaking country, or for those who have no qualifications but feel that they can communicate fairly fluently and who would like to develop Spanish language skills in a business context. The course will focus on developing key business Spanish vocabulary, practical role- plays, and will work on reading, writing, listening and speaking; the language skills required in business and social situations when travelling or working around Spanish speaking countries, or just dealing with people on the Internet or on the telephone. For additional languages please visit the School of Modern Languages website @ http://www.ncl.ac.uk/sml/

11. Marking scheme Of your final marks for your degree First class (1st) 70+ Second class, First division (2:1) 60-69 Second class, Second division (2:2) 50-59 Third class (3rd) 40-49 Fail <40 Stage 2 counts for 33.3% Stage 3 counts for 66.6%

12. The Next steps to your Module Selection To find out more about each module please click on the following link: http://www.ncl.ac.uk/module-catalogue/ To find out the next steps to your module selection please click on the following link: http://www.ncl.ac.uk/nubs/studentlife/current/undergrad/modselect/ To log on to S3P follow this link: https://s3p.ncl.ac.uk/login/index.aspx