28 th October 2017 Information Session

1. 28th October 2017 Information Session

2. Get to know the business, MLM Facts • Social Media – Do’s & Don'ts • Marketing & Product Knowledge • Engagement on Social Media • Content Calendar • Medical Aid vs. Medical Insurance • Getting the most out of interested leads • Please note Q&A’s for after the session (please see info pack)

3. High Investments –You have to invest money ! The more you invest the more returns you get • Every Level earns differently: • The first investor owns all income • Pyramid schemes can go as many as 12 levels deep and more • No products

4. Affinity suite of products • No HIGH Investments – ABN Registration Fee – R295.00 • Everyone Earns The Same On Each Level

5. ABN is a multi level marketing business opportunity. Your opportunity to market the fastest growing medical health insurance products in South Africa! What’s nice about ABN is all Independent Network Owners get to earn the same marketing fee on 3 levels.

6. MLM FACTS • Network Marketing still provides the best and the biggest opportunity in South Africa and with already 1.2 million distributors country wide this market place is reflecting the excitement and momentum that has already begun. • DSASA represents 36 direct selling companies that distribute goods and services through independent direct sellers, directly to consumers, in a face-to-face model, away from fixed retail locations. ABN is a registered member of the DSA. • “Direct sales adds value to peoples’ lives, giving them opportunities to create wealth and achieve financial independence. It is a credible and viable mechanism for generating income and growing the economy, governed by a robust code of ethics and quality controls,” says Du Toit.

8. Social Media Top Do’s and Don'ts

9. Social Media Do’s • Advertise and Promote YOUR business • Have a marketing social media page SEPARATE from your personal page • Communicate the CORRECT information • Be TRANSPARENT about the product • Use only APPROVED ABN marketing material • Post RELEVANT material at the relevant time • Create and plan posts using a CONTENT calendar • RESPOND to each and every single post or comment

10. Social Media Don'ts • Don’t associate yourself with the INCORRECT brand • Don’t ADVISE on the product or its benefit • Don’t MISMARKET the product as medical aid • Don’t DELETE comment or IGNORE bad feedback • Don’t SPAM the same content • Don’t PLAGIRISE other people’s work • Don’t speak about COMPETITION

11. Social Media Responsibilitiesfor the INO • Engage and run an active social media account • Create content that is compliant with ABN standards • Create a brand name by being an ABN Brand Ambassador • Respond and deal with interactions & complaints on the page

12. SOCIAL MEDIA MARKETING AND PRODUCT KNOWLEDGE Using Social Media to market and advertise

13. South African Social Media Landscapes A recent study conducted by the World Wide Worx and Fuseware has revealed that social mediums such as Facebook and Instagram has grown over the years. In South Africa the actual numbers of social media users are: • 13 million Facebook users from the previous year being 12 (8%) million users. • 7.4 million Twitter users from the previous year being 6.6 (12%) million users. • 8.28 million YouTube users from the previous year being 7.2 (15%) million users. • 2.68 million Instagram users from the previous year being 1.1 (133%) million users.

14. Accessibility of Social Media • There is no doubt that we are living in a digital age where people find it rather convenient to access information online than reading a hardcopy book. • Majority of people access their social media on the go. 10 million or 77% of South Africans access most if not all social media platforms by browsing with their mobile devices such as smartphones and tablets. • As an Independent Network Owner it is quiet significant to tap into the social media phenomenon. • It has been proven that the digital age has forced people to be lazy to read. When using social media platforms always keep your messages straight to the point and information to the minimal. Apply the KISS principle and Keep It Short and Simple.

15. MOST ACTIVE SOCIAL MEDIA PLATFORMS • Facebook 48% • Youtube 47% • Whatsapp 45% • Facebook Messenger 31% • LinkedIn 29% • Twitter 29% • Instagram 25% • Google+ 25% • Pinterest 25% • Skype 19% • Tumblr 12% • WeChat 11%

16. SOCIAL MEDIA ENGAGEMENT JOIN THE CONVERSATION

17. BE SMART AND TAKE NOTE… • 86% of posts are published during the work week with engagement climaxing on Thursday and Friday. • Engagement rates decrease to a low of 3.5% for adverts posted on Monday till Wednesday • “Happiness index” spikes up to 10% on Fridays • Weekdays provide 14% more engagement than weekends. Ask yourself why? • POST THE RIGHT QUESTIONS TO GET THE RIGHT ATTENTION!!!!

18. VISUAL MARKETING = MORE ENGAGEMENT • 63% of all social media content includes an image • 54% of internet users have uploaded a video/photo they created • 50% of users have re-posted a video or photo they came across online • Content with an image receives over 94% more views • 60% of consumers interact with a company whose images appear on local searches

19. WHAT COLOURS REPRESENT… …Also, think about: • The feelings you want to impart • The action you want them to take

20. Content Calendar Social Media Perspective

21. What is a content calendar? • A content calendar is a shareable resource that marketing teams can use to plan all content marketing activity. The benefit of using the calendar format, rather than just a long list of content to be published or posted, is that you can visualize how your content is distributed (on different platforms) throughout the Day.

22. What are the key questions to ask when designing a calendar • Can the content calendar apply to all customers or more narrow customer groups? • How can a content calendar help deliver personalized experiences with our customers? • What are the steps to take when building a content calendar? (Marketing plan table). • How often should you manage to update your content calendar.

23. Example of Marketing Plan

24. Example of Content Calendar

25. What are the differences?

27. Here are 4 simple steps to help you get the most out of an interested lead: • Ensure you provide the lead with as much accurate product information as possible, this includes the product pricing and benefits. Although you are introducing the person to the product and NOT doing the sale, the more information the lead has and the more they understand the product, the better the chance of a sale. • Tell your lead about the Lead Confirmation SMS process and encourage them to reply YES for faster service. • Remind your lead that an agent will be calling from an 0861 number. Make sure your lead is aware of this and that they have no call blockers installed on their phone. • Ask your lead for the details of anyone else they might know who may be interested in a product. Think of this as “Up selling” just like at the Fast Food outlet when the assistant asks you whether you’d like larger chips, something else to drink or a dessert. This is an easy opportunity for you to secure another sale and generate higher earnings!

28. Thank YOU!