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Demystifying China: What Your Business Should Know. Janee Pierre-Louis, Commercial Officer US Export Assistance Center, Baltimore Tel: 410/962-4582, Email: Janee.Pierre-Louis@mail.doc.gov. Overview. ► Market Overview ► Important Considerations ► Commercial Service. Market Overview.
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Demystifying China: What Your Business Should Know JaneePierre-Louis, Commercial Officer US Export Assistance Center, BaltimoreTel: 410/962-4582, Email: Janee.Pierre-Louis@mail.doc.gov
Overview ► Market Overview ► Important Considerations ► Commercial Service
An Economic Powerhouse • GDP: $4.2 trillion (USD) • Historical GDP Growth: 30 years of 10% average annual growth • Economic Size: World’s 3rd largest economy
Weathering the Economic Downturn Bright Spot in Global Economy
Growing Middle Class *middle class is defined as income earnings between USD $6,000-$25,000
Xinhua Emerging Consumer Culture Reuters • Lifestyle Indicators • Mobile Phones: 650 million subscribers • Internet Usage: 300 million users • Private Vehicles: 20 million cars • Outbound Travel: 40 million tourists Xinhua Xinhua
Second Tier Growth Markets • Policy momentum • Surging demand • Rapid growth • Less competition
Second Tier Growth Markets Xi’an(machinery) Dalian(electrical machinery) Tianjin(vehicles) Chongqing(vehicles) Hangzhou(electronic components) Nanjing(medical instruments) Kunming(IC manuf. Equip)
Composition of US Trade with China Iron & Steel Chemicals Meat, Fish, Crustaceans Paper Pharmaceutical Products Glassware Fertilizer Beverages, Spirits Coffee, Sugars, Confectionery Musical Instruments Carpets , Floor Coverings Apparel, Silk, Yarn Railway Equipment Soaps Clocks, Watches Photographic Goods TOTAL = $71.5 billion
Opportunities • Agrochemicals • Air Traffic Mgmt Equipment • Safety & Security • Automotive Components • Coal Mining Equipment • Construction Equipment • Banking Technology • Credit Card Market • Education & Training • Franchising • Semiconductor Industry • Machinery • Marine Industries • Liquefied Natural Gas • Power Generation • Specialty Software • Telecommunications Market • Water & Wastewater Treatment • Medical Equipment • Consumer Goods Find research on these sectors at: www.export.gov/china
US Investment in China The US is the 7th Largest Investor in China
Succeeding in China SOURCE: 2008 Amcham White Paper
Reality Check: A Country in Transition Luxury Shopping Malls Shanghai Maglev Migrant Workers AFP Peopledaily.com Car Ownership Rural Poverty Pollution Chinadigitaltimes.net Old & New Beijing Olympics Urban Poverty China.cn Chinadaily.com Chinadigitaltimes.net Huffingtonpost.com Thetakeaway.org Affluent Urbanites World’s Factory Pulsating Metropolis Chinadigitaltimes.net Chinadigitaltimes.net Getty Images
Is Your Company China Ready? Take a “China Ready” Assessment Survey : www.export.gov/china
IP Protection: Best Practices • Devise an IP strategy • Register IP • Take steps to prevent infringement • Monitor for possible infringement • Know how to confront infringement Johnsons & Johnsons Bloomberg Microsoft & Symantec Getty Images Louis Vuitton Learn how to protect your IPR: http://www.export.gov/china/archive_ipr_news.asp Xinhua
CS China Commercial Service Network 1 Embassy, 4 Consulates 14 American Trading Centers 157 Commercial Service Officers & Trade Specialists
Resources • China Business Information Center: www.export.gov/china • US Embassy IPR Tool Kit: http://beijing.usembassy-china.org/cn/ipr.html • American Chambers of Commerce in China Beijing: www.amchamchina.org Shanghai: www.amchamshanghai.org Guangzhou: www.amcham-guangzhou.org • US China Business Councilwww.uschina.org
Conclusion “In China, EVERYTHING is possible, nothing is easy…”