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Chapter 9

Chapter 9. Site Traffic. By : Eyad Almassri. OBJECTIVES. Log file analysis Obtaining Feedback *. Introduction. Manger Of website MUST know who is visiting website with more details information.

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Chapter 9

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  1. Chapter 9 Site Traffic E-commerce By : EyadAlmassri

  2. OBJECTIVES • Log file analysis • Obtaining Feedback * E-commerce

  3. Introduction • Manger Of website MUST know who is visiting website with more details information. • Detailed traffic information and feedback analysis can be used immediately after site launch or after a redesign.. • Summary of site traffic and periodic feedback analysis may be adequate. E-commerce

  4. 9.1)Log File Analysis It is easy to fall into the “hits” trap. Hit counters have been around for some time now and hits are an easy statistic to quote. Log file processing vs. monitoring Log file analysis Monitoring • show behaviour instantly • ring alarm bells before catastrophe • short term conception • look at things after they happened • find out about trends • long term conception E-commerce  The aims are different!

  5. Information In Server Logs We have Four Types Of server logs: 1- Transfer ( Access ) Log. 2- Error Log. 3- Refer Log. 4- Agent Log. E-commerce

  6. 1- Transfer ( Access ) Log. Up.edu.ps [10/Oct/2000:13:55:36 -0700] "GET /apache_pb.gif HTTP/1.0" 200 2326 "http://www.example.com/start.html" "Mozilla/4.08 [en] (Win98; I ;Nav)" Ip address or DNS: Up.edu.ps Time Stamp: [10/Oct/2000:13:55:36 -0700] . HTTP Request : "GET /apache_pb.gif HTTP/1.0" 2002326 “. Status Code: Status code 200 means the transaction was successful. E-commerce

  7. 1- Transfer ( Access ) Log. Cont. There are Four Classes Of Status Code: 1- Success ( 200 ). 2- Redirect ( 300 ). 3-Failure ( 400 ) . 4- Server Error ( 500 ). Rafter URL: http://www.example.com/start.html. User Agent : Mozilla/4.08 [en] (Win98; I ;Nav)" E-commerce

  8. 2- Error Log. [Wed Oct 11 14:32:52 2010] [error] client denied by server configuration: /export/home/live/ap/htdocs/test Compared to the access log , the error log is designed for human eyes to decode. • It start With a TIME STAMP , in an entirely different format than access log. • It is followed by a textual description of the error (always). E-commerce

  9. 9.2) Obtaining feedback • Communication is a two – way street. • Feedback on the web can be divided into two broad categories: • 1- Active Feedback. • 2- Passive Feedback. E-commerce

  10. 1- Active Feedback • Active feedback requires audience ”User of web site” to respond in some manner. • Active Feedback on the web can be divided into three Types: A- Unsolicited feedback. B- Sweetening the pot. C- Offstage feedback. E-commerce

  11. A-Unsolicited feedback • It’s easier when you’re the boss, because you have a presumptive right to give feedback at any time to those below you. You should be home free if you show a little savvy by (a) pairing the criticism with a dose of praise, (b) offering it in private, and (c) making the criticism about a task or a skill instead of about the person.(E.g. “I really like what you’re doing with this project . . . but I think this presentation might have been clearer if . . .”) E-commerce

  12. A-Unsolicited feedback Cont. • It’s easier if you’re giving feedback to the boss — at least if the boss is mature about soliciting and listening to feedback. • It’s easier when you’re working on the same project, because there are plenty of opportunities to raise concerns. E-commerce

  13. A-Unsolicited feedback Cont. • It is requires little effort on their part beyond setting up the initial access mechanism. • Access mechanisms for unsolicited feedback include: • A mailto link to the page owner or sites webmaster on each page, allowing a simple e-mail contact. • A “Contacts” page gives contact information. • A “Comments” or feedback from for the site. • A “Guestbook” allowing people to comment on the site and usually have their comments or suggestions posted on the site. E-commerce

  14. B- Sweetening the pot • Give something a way in return for feedback. The word “FREE” is a powerful motivator. • If possible, provide a featured discount on merchandise or service for customers who fill out a form with their purchase. • Enter the names of users who fill out a form in monthly drawing. • Provide an interactive game on the site that solicits the information you seek as part of the “forward motion” of the game. E-commerce

  15. C - Offstage feedback Obtained about a site from the site itself , good planning and management also require that site developers seek out direct “ offstage feedback” from peers , key stakeholders or target audience focus groups as part of the development process of a site. E-commerce

  16. 2- Passive feedback • Passive feedback does not require active responses from the user. • Passive feedback is information that is inferred from records of the behavior of visitors to the site. • This information is retrievable by way of sites log files. • This information can give more information about how people come to your site and what they do when they get there. • Determine if you are reaching your target audience. E-commerce

  17. E-commerce

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