1 / 5

Chapter 12 Knowing When to Worry: Hazard Functions and Survival Analysis in Marketing

Chapter 12 Knowing When to Worry: Hazard Functions and Survival Analysis in Marketing. Data Mining Techniques So Far…. Chapter 5 – Statistics Chapter 6 – Decision Trees Chapter 7 – Neural Networks Chapter 8 – Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering

belinda
Download Presentation

Chapter 12 Knowing When to Worry: Hazard Functions and Survival Analysis in Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 12Knowing When to Worry:Hazard Functions and Survival Analysis in Marketing

  2. Data Mining Techniques So Far… • Chapter 5 – Statistics • Chapter 6 – Decision Trees • Chapter 7 – Neural Networks • Chapter 8 – Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering • Chapter 9 – Market Basket Analysis & Association Rules • Chapter 10 – Link Analysis • Chapter 11 – Automatic Cluster Detection

  3. Survival Analysis • Survival Analysis – aka Time-to-Event Analysis – is very valuable for understanding customers • Survival tells us when to start worrying about customers • Most important facet of customer behavior is the customer’s tenure with us

  4. Announcement • The remainder of Chapter 12 will be skipped for this course

  5. End of Chapter 12

More Related