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TrustYou

TrustYou provides data widgets and SaaS solutions for collecting, analyzing, and marketing social content, focusing on the hospitality industry. Their tools help manage information chaos by monitoring social media and offering semantic search capabilities.

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TrustYou

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  1. TrustYou http://www.trustyou.com Ioan Toma

  2. Agenda • TrustYou in short • Social media monitoring • Social semantic search • Summary

  3. TrustYou in short • Data and technology provider for social content. • Provides data widgets and software as a service (SaaS) solutions to collect, analyze and market social data such as online reviews, posts and tweets • Focuses on the hospitality industry with aggregated and analyzed social content for 400,000 hotels, accommodations and restaurants.

  4. Motivation • Information chaos • Millions of posts, reviews about hotels on different social web channels • Customers don’t know where and how to get the important message of these reviews in order to do their booking • Travel sites simply list all reviews – no structure. • Hoteliers don’t know what customers are thinking about them as their reviews are spread across various channels

  5. Social Media Monitoring • Collects reviews, posts and tweets form social web channels (Facebook, twitter, yahoo, TripAdvisor, etc.) • Detects trending topics and sentiments • Categories reviews, posts and tweets automatically • Provides an interface for online reputation monitoring

  6. Social Media Monitoring

  7. Social Media Monitoring - Product • ReviewAnalyst • Listen • Create your own guest satisfaction survey • Collect reviews across the social web for your hotels and brands • Understand • Web-based dashboard • Analysis of strengths & weaknesses based on all feedback from the social web • Benchmark against unlimited competitors, groups, regions • Portfolio management • Brand monitoring • Convince • Respond & engage with customers for all hotels on the social web • Integrate reviews and scores for your whole hotel portfolio on your corporate website

  8. Social Semantic Search • Provide search on aggregated and analyzed user reviews. • Support a wide array of languages (German, English, French, Spanish, Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .

  9. Social Semantic Search

  10. Social Semantic Search

  11. Social Semantic Search - Products • ReviewDisplay • Display meta data as well as a complete reputation analysis on more than 400,000 hotels • Easy integration via html and JSON widgets • SemanticEngine • “Semantic technologies” to analyze & structure content • Benefit for better SEO and new use cases such as review summaries or better search

  12. Summary • Social media analysis and monitoring • Search based on aggregated and analyzed social content (reviews, posts) • They do this for multiple languages and verticals (hotels, restaurants, etc.)

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